Parsec Education · 10 hours ago
Senior Digital Marketing Analyst
Fresno, CA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yr
6+ years expParsec Education is an innovative Educational Technology and Consulting company that aims to improve and transform K-12 education and student outcomes. They are seeking a Senior Digital Marketing Analyst to own and execute their digital demand strategy, focusing on transforming digital channels into a cohesive growth engine that drives awareness and qualified demand.
AnalyticsData VisualizationEducation
Responsibilities
Be accountable for digital demand outcomes focused on the right buyers, not just more leads
Clearly tie digital efforts to meetings booked and funnel progression
Build demand around a defined ICP and priority personas, not broad K–12 audiences
Treat digital as a strategic growth lever aligned to revenue goals, not a collection of tactics
Own the digital funnel from first touch through booked meetings
Align targeting, offers, routing, and follow-up so leads reliably convert into meetings
Continuously improve lead quality, conversion rates, and handoff effectiveness
Ensure digital demand does not stall or die between marketing and sales
Own paid digital acquisition with meeting conversion as the north star
Run and iterate paid campaigns where success is measured by qualified meetings booked, not clicks or impressions
Build and refine audiences using roles, titles, organization types, and exclusions
Continuously test creative, offers, and landing pages to improve meeting conversion rates
Execute digital demand in close alignment with account-based and outbound motions
Support account-based plays using account lists, persona-specific messaging, and intent signals
Create “surround sound” across ads, email, content, retargeting, and events to warm the right accounts
Coordinate closely with SDRs and AEs to ensure digital efforts drive real conversations
Use data and experimentation to improve demand quality and efficiency over time
Establish clear reporting that shows how digital activity drives meetings booked
Run ongoing tests to improve targeting, conversion, and cost per meeting
Translate performance insights into clear recommendations and action
Digital demand performance and contribution to meetings booked
Website and funnel conversion health
Channel effectiveness and optimization
Clear visibility into what’s working and why
Qualification
Required
6+ years of experience in digital, demand generation, or growth marketing roles
Proven track record owning and executing multi-channel digital programs
Experience carrying or supporting booked demos and/or pipeline targets
Strong hands-on experience with website optimization and CRO
Strong hands-on experience with paid media platforms
Strong hands-on experience with SEO strategy and execution
Strong hands-on experience with lifecycle and email marketing
Strong hands-on experience with analytics and performance reporting
Comfortable working independently in a fast-paced, high-ownership environment
Strong analytical mindset paired with practical execution skills
Experience working cross-functionally with Sales, Comms, and Leadership
Benefits
Great medical, dental, and vision insurance options
In addition to 14 observed holidays, team members have unlimited paid time off
401(k) plan with employer match
Employer Paid Life Insurance
Hybrid Working Environment
Competitive Bonus Structure
Awesome Collaborative Office Space located in Downtown Fresno
Company
Parsec Education
Parsec Education is a technology company that provides educational data analytics and data visualization services.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$8MKey Investors
Cultivation Capital
2024-12-11Series A· $8M
Leadership Team
Eugene Park
Founder
Recent News
St. Louis Business Journal
2024-12-13
Skandalaris Center for Interdisciplinary Innovation and Entrepreneurship | Washington University in St. Louis
2024-12-13
Company data provided by crunchbase