Snell & Wilmer · 2 days ago
Marketing Manager
Las Vegas, NV
Full-time
Onsite
Senior Level
5+ years expSnell & Wilmer, one of the largest law firms in the Western United States, is seeking a full-time Marketing Manager to work from the firm’s Las Vegas, Nevada office. The role focuses on executing a market-driven growth strategy, elevating the firm’s brand, and driving new business opportunities while supporting named practice groups.
AdviceLegal
Responsibilities
Drive opportunity creation and conversion by originating and advancing pipelines in collaboration with attorneys and practice leaders
Manage strategic pursuits and RFPs from qualification through proposal and presentations; develop compelling, tailored credentials and capability materials; and support cross-selling, pricing strategy, and client feedback initiatives
Strengthen attorney business development skills through one-on-one coaching, pursuit debriefs, and practical playbooks
Oversee market-level brand stewardship and visibility, ensuring consistent application of firm brand standards across all materials and channels
Develop and maintain high-quality marketing collateral and attorney biographies, curate and amplify thought leadership, manage digital and social presence for the Nevada markets, and deploy targeted campaigns that generate awareness and engagement among priority audiences
Lead proactive and reactive media strategies to enhance the firm’s reputation and profile, including news releases, media pitches, commentary opportunities, and monitoring of coverage
Oversee Nevada-based legal alerts, client news, and 'Taking Care of Business' announcements, and coordinate with external PR partners as needed to secure meaningful placements
Manage submissions for legal directories and rankings, including Chambers and national legal rankings, and develop attorney credentialing strategies encompassing leadership positions, programs, and speaking and writing opportunities
Help design and support high-impact client events, community sponsorships, industry memberships, tickets, seminars/webinars, and promotional items
Help with event strategy and budget, content and format, attendee targeting and invitations, onsite execution, and post-event follow-up
Forecast and manage Nevada-based marketing and business development budgets; track and report on KPIs and ROI; and enhance data quality and adoption of technology platforms, including CRM, experience and matter databases, and analytics dashboards
Qualification
Required
At least 5 years of marketing/business development experience in law or other professional services firms
Bachelor's degree in Marketing, Communications or related field
Ability to work well with others and maintain positive and cooperative working relationships internally and externally
Excellent verbal/written/interpersonal communication skills within a variety of settings
Ability to work well under pressure within a deadline-driven environment
Excellent project management and organizational skills
Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management is needed
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
Benefits
Medical
Dental
Vision
Disability
Life insurance
401K/profit sharing
Paid holidays
Tuition reimbursement
Paid time off including vacation time, personal time, and sick time
Company
Snell & Wilmer
Founded in 1938, Snell & Wilmer is a business law firm with more than 400 attorneys practicing in nine locations throughout the western US.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Christopher Tinen
Partner
Jenna Grange
Chief Marketing Officer
Recent News
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