Tinder · 11 hours ago
Associate Manager, Global Media
Los Angeles, CA
Full-time
Hybrid
Mid Level
$95K/yr - $100K/yr
3+ years expTinder is a leading dating app that has transformed how people connect globally. They are seeking an Associate Manager for Global Media to develop and implement a comprehensive paid media strategy that drives growth across the customer journey, collaborating with various internal teams and external partners.
DatingInternetMobile AppsSocial Media
Responsibilities
Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats
Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals
Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks
Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack
Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners
Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels
Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for TikTok, Reels, Shorts, CTV, OOH, and more
Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently
Qualification
Required
3+ years of paid media or performance marketing either in-house or for a media agency
Is creative, curious, and collaborative; you love solving ambiguous problems with cross‑functional partners and aren't afraid to propose new ways of working
Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations
Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and the ability to prioritize where media can have the biggest impact
Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear 'go/stop/scale' recommendations based on results
Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it
Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and genz‑focused platforms, and how those levers drive user growth, retention, and revenue
Is highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track
Is excited to partner across disciplines (Brand, Social, Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority
Company
Tinder
Tinder anonymously finds people nearby that like each other and connects them if they are both interested. It is a sub-organization of Match Group.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$50MKey Investors
BenchmarkIAC
2017-10-10Series Unknown
2014-10-28Series Unknown
2014-04-11Secondary Market· $50M
Leadership Team
Brian Norgard
Chief Product Officer
Melissa Hobley
Global CMO
Recent News
2026-01-04
Business Insider
2025-12-24
Company data provided by crunchbase