SelectQuote Insurance Services · 9 hours ago
SEO & AI Search Specialist
SelectQuote Insurance Services is a national insurance brokerage that has been helping customers protect their loved ones for over 35 years. They are seeking an SEO & AI Search Specialist to drive SEO initiatives, optimize content, and enhance search performance. The role involves collaborating with various teams to ensure a cohesive online presence and staying updated on industry trends.
Insurance
Responsibilities
Drive content execution via keyword/prompt/topic/entity research competitor analysis and audience intent mapping
Create SEO briefs for net-new content and optimizations that help our writers create highly structured relevant content that satisfies user intent and surfaces in search
Provide regular reporting on SEO/AI visibility and performance
Partner with other SEO team members to research and test strategies for emerging AI search landscapes
Collaborate with paid media and other digital content teams to ensure a cohesive online presence
Work with Web and UX teams to improve on-page performance metrics for key landers
Stay current on latest news & trends in SEO/GEO/AEO industry
Qualification
Required
Bachelor's Degree in a relevant field and min. 2-4 years SEO experience
Experience in an YMYL industry (insurance, fintech, or health)
Track record of driving measurable performance improvements
Skilled with relevant industry software such as Ahrefs, Screaming Frog, Google Analytics, Google Search Console etc
Working knowledge of HTML - Bonus points for CSS, Javascript, or Python proficiency
Strong understanding of foundational SEO elements content structure user intent and how to craft content for both search engines and humans
Familiarity with how LLMs operate and an enthusiasm to learn more
Comfortable testing and utilizing AI tools for tasks and workflows
Collaborative mindset and strong communication skills
Able to analyze large data sets and derive actionable insights
The ability to collaborate with stakeholders across channels
Resourceful autonomous curious
Preferred
Nice to have – experience working with Contentful
Benefits
Competitive Medical, Dental, and Vision Insurance
HSA/FSA
Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
Voluntary Life Insurance for Self, Spouse and Dependent
Company-paid Basic Life Insurance and Long Term Disability
Retirement plan and Employer match contribution with Profit Share
Tuition Reimbursement program
Company perks and Discount program
Engaging Wellness and Financial Education Resources
Employee Assistance Program
Incentive Plans
Company
SelectQuote Insurance Services
We help you keep your promises by shopping many highly rated insurance companies to find you the right coverage at the right price.
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-02-12
Company data provided by crunchbase