Digital Monitoring Products · 2 days ago
Director of Marketing
Springfield, MO
Contract
Onsite
Director/Executive
8+ years expDigital Monitoring Products is seeking a Director of Marketing to lead and oversee the implementation of marketing strategies. The role involves managing a team to align marketing initiatives with corporate strategy and ensuring successful execution of marketing programs across various channels.
Cyber SecurityManufacturing
Responsibilities
Lead go-to-market strategy for loT and SaaS products, including positioning, messaging, launches, and market expansion across target industries and buyer personas
Review product information to determine most desirable presentation concept
Administer advertising contracts; purchases advertising space as required
Prepare and submit estimates for program costs as part of campaign plan development
Collaborate cross-functionally with sales, product, customer success, and executive leadership to ensure alignment between marketing strategy, product roadmap, and revenue objectives
Review market research, competitor analyses & dealer surveys, provide recommendations for marketing automation platforms to track ROI, improve conversion rates, and inform budget and strategy decisions
Measure and optimize marketing performance using data, analytics, CRM, and marketing automation platforms to track ROI, improve conversion rates, and inform budget and strategy decisions
Give feedback on copy for marketing materials, in some instances write copy for certain projects
Build, lead, and mentor the marketing team, establishing best practices, processes, and scalable systems to support company growth
Maintain understanding of security industry competitors and strong knowledge of DMP, market differences and similarities
Continually learn about industry trends in marketing design and security
Utilize department task management software to assign and track projects to ensure follow-through
Manage and maintain equipment, computers and software necessary for the creation of literature
Protects operation by keeping information confidential
Observes and adheres to DMP Classification Standards
Observes company policies. Continuously strives to find processes that create improved efficiency while maintaining conformance to requirements
Contributes to team effort by performing related duties or fill in for others in the department or other departments when requested. May train or instruct fellow workers regarding own duties
Takes care of the customer, fast!
Qualification
Required
Minimum 8 years experience in marketing, preferably in a leadership role
Bachelor's degree in a business or communications related field or equivalent experience
Proven experience marketing complex, technical products in a B2B and B2B2C environment
Strong people skills, ability to influence others through direct and indirect means, work well with others to meet company goals
Demonstrated success owning product positioning, messaging and go-to market strategies
Experience building and scaling multi-channel demand generation programs that directly support revenue growth
Ability to plan and implement live and virtual events, tradeshows and facilitate meetings as required
Ability to organize and manage a multitude of priorities
Ability to supervise and develop direct reports
Punctual, have a good work attitude, and work cooperatively with others in the department and company
Accept and benefit from constructive criticism
Preferred
Previous experience working in the security industry
Any other equivalent combination of training and experience
Benefits
Onsite medical clinic for employee, spouse and family members 18 & under living at home
Medical
Dental
401k
Life Insurance
Short and Long Term Disability
Paid vacation/holidays
Free security system
Free UPS shipping
Company
Digital Monitoring Products
Digital Monitoring Products is a security and investigations company providing high-security ids systems and store intrusion systems.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Stange
Chief Financial Officer
Recent News
2025-02-17
2024-12-19
Security Sales & Integration
2023-12-25
Company data provided by crunchbase