Optimum Sports · 1 day ago
US - Ptarmigan
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $120K/yr
4+ years expOmnicom Media Group (OMG) is a global leader in media services, specializing in delivering innovative, data-driven media strategies for clients in the Financial Services sector. The Manager, Paid Social will lead paid social initiatives for B2B-focused financial services clients, overseeing campaign execution, optimization, and client partnership.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels
Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner
Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives
Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency
Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders
Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps
Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans
Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions
Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations
Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices
Onboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standards
Contribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketing
Qualification
Required
4+ years of hands-on experience managing and optimizing paid social media campaigns
Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency
Demonstrated success planning, executing, and scaling campaigns
Experience managing or mentoring junior team members, with a collaborative and supportive leadership style
Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats
Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing
Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment
Forward-thinking mindset with a proactive approach to testing, learning, and optimization
Bachelor's degree (BS/BA) required
Advanced proficiency in Microsoft Excel and PowerPoint
Excellent written, verbal, and presentation skills
Preferred
Experience in Financial Services and/or B2B marketing strongly preferred
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase