Boston Scientific · 1 day ago
Director of Marketing Activation, Operations and Customer Engagement
Arbor Lakes, MN
Full-time
Hybrid
Director/Executive
$155K/yr - $294K/yr
10+ years expBoston Scientific is a leader in medical science committed to advancing science for life. The Director of Marketing Activation, Operations and Customer Engagement will lead a high-performing team to develop and execute marketing strategies for the vascular portfolio, focusing on promotional campaigns, physician engagement, and digital marketing initiatives.
Health CareMedicalMedical Device
No H1B
Responsibilities
Initiate and build comprehensive promotional plans for medical education programs, including content development, tactical plans and measurement
Lead the division’s overarching advertising, promotional, and digital marketing strategy
Oversee creative development, message architecture, omnichannel planning, and cross‑portfolio campaign execution
Ensure all activation aligns to segmentation, customer‑journey insights, and growth objectives
Direct agency partners across creative, digital, media, and production
Lead digital marketing strategy and execution, including marketing automation, personalization, KPI development, analytics, and emerging technologies such as AI‑enabled content and targeting tools
Drive continuous innovation through testing, measurement, and integration of new capabilities
Develop and refine integrated channel strategies across paid media, social, web, email, and sales‑enablement channels
Lead tradeshow strategy and execution in partnership with customer engagement teams
Oversee key physician relationships, including KOL management and strategic alignment with clinical and marketing needs
Lead execution of physician Advisory Boards (MAB/SAB) and ensure compliance with contracting, documentation, and governance
Manage the team responsible for physician contracting, ensuring compliant processes and timely execution
Partner with Legal, Compliance, Medical Affairs, and Commercial Operations to maintain audit‑ready documentation and alignment
Oversee all regulatory submission workflows and audit readiness
Maintain operational frameworks that ensure advertising and promotional materials meet regulatory and quality standards
Lead development of sales enablement tools, messaging guides, competitive resources, and digital content ecosystems
Ensure alignment with sales leadership to support field needs and strategic priorities
Qualification
Required
Bachelor's Degree
Seasoned people leader with track record of recruiting, coaching and developing talent
10+ years of marketing/commercial experience including 5+ years of experience in marketing communications, activation or a similar role
10+ years of experience in healthcare, medical device or pharmaceutical marketing and commercial functions
Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough promotional campaigns
Strong digital toolkit, with clear understanding of evolving strategies for lead generation, digital engagement, email marketing, data management and AI technologies
Good communicator with proven ability to drive change and influence organizations
Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, medical education and Legal, Regulatory and Finance
Fearlessly innovates - always looking to bring new ideas, drives innovation, encourages the team to learn fast and creates exceptional customer experiences
Must be able to effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
Ability to engage and influence executive-level leadership
Ability to work in a hybrid setting, on-site a minimum of 3 days per week in Maple Grove, Minnesota
Benefits
Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
Company
Boston Scientific
Boston Scientific is a medical technology company that designs and develops medical devices to diagnose and treat a wide range of condition.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.02B2025-02-21Post Ipo Debt· $1.58B
2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B
Leadership Team
Michael Mahoney
Chairman, President & CEO
Daniel J. Brennan
Chief Financial Officer
Recent News
2026-01-24
2026-01-23
Company data provided by crunchbase