Hankook Tire America Corp. · 17 hours ago
Truck & Bus Marketing Communications Specialist
Nashville, TN
Full-time
Onsite
Mid, Senior Level
3+ years expHankook Tire & Technology is a global leader in high-performance tire manufacturing, and they are seeking a Truck & Bus Marketing Communications Specialist. This role involves leading marketing communications for the Truck & Bus Tire segment, overseeing brand communication initiatives, and managing events to enhance brand visibility.
Automotive
Responsibilities
Spearhead brand communication initiatives, including trade show participation and the development of product-specific marketing tools
Support dealer partner events and develop customized marketing content to meet dealer needs
The specialist will be responsible for supporting Tennessee Plan Tour and help promote more visibility of Hankook TBR lines of brand
TB presence on end-user’s platforms: HankookONE.com, E-commerce, Dealer Locator, platforms have strong & accurate TB products information
TB Product Data Management: Marketing Tool Development (Catalog / Flyer)
Facilitate Customer- Retail / Dealer training
Manage all the events and expos related to Commercial tire
Manage end-to-end event planning and on-site execution to enhance brand visibility
Lead the development and management of annual marketing budgets
Oversee rolling and ACT plans, ensuring all forecasts and reporting are timely and accurate
Ensure marketing spend is strategic, efficient, and aligned with ROI targets
Monitor and execute the drive all phases of product initiatives and releases
Work with sales force to handle the results of testing
Maintain effective communication with Global HQ, ensuring local activities reflect global strategies
Take ownership of gauge index and media strategy to drive data-informed decisions
Participate in and evaluates market research and analysis, promotions
Obtain current market information and trends, maintaining awareness of competition for analysis and trending
Work with marketing and business management to identify information needs
Any other duties/responsibilities as assigned by Management
Qualification
Required
A bachelor's degree in Marketing, Business Administration or related field
At least 3 to 5 years of experience in Marketing or related field
Sufficient understanding for Truck & Bus Radial tire marketing field
Strong understanding of both local market dynamics and global brand alignment
Intermediate to advanced Microsoft office (EXCEL, PowerPoint, Word etc.) skills
Excellent communication and stakeholder management skills, especially in multicultural and global settings
Preferred
Experience in SAP system functionality and reporting
Benefits
Competitive health coverage
401(k) with match
Paid time off
Ten paid holidays per year
Employee discounts on tires
Company
Hankook Tire America Corp.
Hankook Tire's goal is to ensure value for every customer in every Hankook product.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Rob Williams
President & CEO - Hankook Tire North America
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