Dynamic Air Engineering · 5 hours ago
Sales & Education Executive - New York City Metro
Dae, Inc. is a clean and vegan hair care brand that focuses on delivering a sensorial experience through its products. The Sales & Education Executive plays a critical role in driving brand awareness and sales growth within Sephora by managing in-store execution, educating Beauty Advisors, and leading freelance brand advisors to ensure strong sales performance.
Industrial EngineeringManufacturingRetail
Responsibilities
Own sales performance within assigned stores by delivering exceptional customer service and elevated product education
Consistently achieve daily sales goals, monthly eventing targets, and Hair Styling expectations
Create demand for dae products through a dynamic, engaging in-store presence and strong storytelling
Monitor customer traffic and adjust selling approach to maximize engagement and conversion
Educate, motivate, and influence Sephora Beauty Advisors to confidently recommend and sell dae Hair products
Build and maintain best-in-class partnerships with Sephora store leadership, adhering to all brand partner guidelines
Communicate effectively with store teams regarding product launches, hero items, and key selling priorities
Stay informed on retail merchandising, marketing initiatives, and in-store standards to ensure brand alignment
Plan and execute impactful events within the assigned market, driving strong sales and brand awareness
Strategically plan store visits, managing schedules, priorities, and deadlines efficiently
Build relationships beyond the store level, strengthening dae’s presence through District and Regional leadership
Lead, support, schedule, and oversee freelance brand advisors within assigned market(s), ensuring alignment with dae standards, expectations, and values
Provide clear direction, coaching, and real-time feedback to freelance artists to drive strong execution and continuous improvement
Ensure freelancers are fully prepared for education & sales visits through proactive communication of goals, product focus, and store-specific nuances
Monitor freelance performance and effectiveness, sharing insights, wins, and opportunities with leadership
Act as the primary field point of contact for freelance-related execution needs and in-market observations
Communicate stock levels, fixture concerns, and merchandising opportunities, partnering with Sephora Operations as needed
Share business trends, store insights, and feedback with leadership to inform strategy and decision-making
Maintain strong organization, follow-through, and time management across all responsibilities
Uphold dae values, demonstrating passion for the brand, selling, people, and hair styling
Qualification
Required
Minimum of 5 years of experience driving positive sales results in a retail environment
Proven ability to influence, educate, and build strong relationships with retail partners
Strong communication skills, professionalism, and a customer-first mindset
Ability to stand and walk for extended periods during store visits and events
Ability to lift and carry products and event materials up to 40 pounds as needed
Preferred
Previous experience working with beauty retailers such as Sephora, Ulta, Nordstrom, or Macy's
Experience leading, coaching, or supporting freelance or field-based teams
Benefits
Medical, Dental and Vision insurance
401k with company match
Company wellness allowance
Generous amount of Company Holidays & PTO
Generous product allowance
Company
Dynamic Air Engineering
Dynamic Air Engineering is an aviation company
Funding
Current Stage
Early StageCompany data provided by crunchbase