Hotel Engine · 10 hours ago
Growth Lead, Organic
Engine is transforming business travel with a focus on personalized technology solutions. As a Growth Lead, Organic, you will own the organic search strategy, enhancing visibility across search engines and AI platforms to drive user acquisition and revenue growth.
Business TravelHospitalityHotelTravel
Responsibilities
Drive measurable improvements in organic search traffic and LLM-generated referrals (AEO/GEO) that translate to new user acquisition and revenue
Ensure Engine.com and all product properties are optimized for both traditional crawlers and AI agents, enabling efficient access and action on behalf of users
Build and manage scalable content programs using tools like AirOps to dominate long-tail search queries and establish topical authority in business travel
Develop and execute experiments to improve Engine's presence in ChatGPT, Perplexity, Gemini, and other answer engines through citation-worthy content and agent-friendly architecture
Create cohesive organic strategies across Engine's core platform, Groups, Spaces, and Partner Hub that drive traffic to each product's unique value propositions
Deliver data-driven insights on organic performance using Amplitude, Snowflake, Salesforce, and other analytics tools to inform strategy and demonstrate ROI
Monitor and outmaneuver competitors in search through technical superiority, content depth, and emerging channel adoption
Qualification
Required
Proven SEO Leadership: 6+ years creating and executing SEO strategies with demonstrated success in competitive markets. Recent full-time proven success on AEO/GEO required
Content Automation Expertise: Track record of building scalable content programs using automation tools; experience with AirOps strongly preferred
Technical Depth: Strong technical expertise in site architecture, structured data, crawl optimization, and making websites both SEO and LLM-friendly
Data Fluency: Proven ability to translate data into insights and decisions using analytics tools. Comfortable with SQL and data warehouse platforms like Snowflake
Platform Expertise: Deep understanding of traditional search (Google, Bing) and LLM platforms (ChatGPT, Gemini, Perplexity, Claude)
High Agency: Motivated self-starter who independently leads roadmap development and execution across cross-functional stakeholders including Product, Engineering, Web, Design, and Agencies
Communication Excellence: Exceptional written and verbal skills; ability to influence senior leadership and technical teams alike
Preferred
In-house, B2B SaaS SEO experience
Experience in travel, fintech, or marketplace businesses
Proficiency in NLP, vector search, and RAG
Experience with Webflow, WordPress CMS management
Benefits
Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Check out our full list at engine.com/culture.
Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model.
Company
Hotel Engine
Hotel Engine is now Engine.
Funding
Current Stage
Late StageTotal Funding
$221MKey Investors
PermiraTelescope Partners
2024-09-17Series C· $140M
2021-12-02Series B· $65M
2019-09-05Series A· $16M
Recent News
2025-12-16
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2025-10-24
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