Girl Scouts of the USA · 1 day ago
Manager, Marketing Personalization and Program Design
US
Full-time
Onsite
Mid, Senior Level
$90K/yr - $105K/yr
5+ years expGirl Scouts of the USA (GSUSA) is a leading organization focused on the leadership development of girls. The Manager, Marketing Personalization and Program Design will oversee the creative production of content, manage marketing deliverables, and collaborate with various stakeholders to enhance member engagement and program promotion.
Non Profit
Responsibilities
Manage the creative production of girl- and caregiver-facing content that supports key program initiatives, ensuring alignment with brand standards, member needs, and engagement goals
Develop and translate strategic briefs into compelling content formats (e.g., email, social, toolkits, activity guides, patch promotions), collaborating with writers, designers, and vendors to deliver high-quality work
Support the adaptation of content to reflect diverse audiences—considering language, cultural relevance, age, and geography—with a focus on personalization
Coordinate content reviews and approvals across internal stakeholders to keep projects on track and within scope
Partner with internal stakeholders (Program, Membership, Fund Development, Research, Girl Scout Merchandise, and Legal) to align on promotional timelines, creative needs, and campaign messaging
Support donor-funded program rollouts by managing marketing deliverables and coordinating required branding, compliance, and storytelling elements
Collaborate with social and email teams to ensure integrated campaign execution and consistent messaging across all platforms
Maintain timelines, workflows, and budget trackers for assigned projects; proactively identify blockers and escalate as needed
Ensure accurate file organization, version control, and content accessibility for cross-functional teams
Support the protection and appropriate use of brand and licensed assets across all marketing materials
Use audience insights and segmentation data to tailor content and messaging for specific member groups (e.g., new vs. returning members, volunteers vs. girls)
Help implement content variations that improve reach and resonance, supporting lifecycle engagement strategies
Monitor content performance and iterate based on engagement, retention, and satisfaction metrics
Qualification
Required
Experienced in implementing marketing strategies and campaigns, anchored by a deep understanding of brands, data, and analytics
Creative and innovative, with an understanding of brands, media platforms, and tools that enhance customer experience, driving engagement and loyalty
Exceptional verbal and written communication skills. Comfortable presenting and collaborating with stakeholders at all levels across GSUSA and the Movement
Strong contributor to cross-functional teams. Flexible, adaptable, highly collaborative, detailed oriented with excellent project-management and problem-solving skills, especially across national/local/federated organizational structures where persuasive alignment is required
Adept at working in a fast-paced environment juggling many responsibilities and projects at once, with minimal supervision
Analyzing opportunities to maximize revenue and ROI for marketing-driven activations
Bachelor's degree or equivalent experience
Minimum 5+ years' experience in brand management, advertising strategy, promotions development, or similar capacity
Office 365 or similar suites
Competency in PowerPoint or similar presentation software
Competency in Microsoft Excel or similar software
Preferred
Passion for mission-driven organizations; experience in youth space preferred
Multicultural marketing experience, with a focus on Hispanic marketing strong plus
Benefits
Paid Time Off: GSUSA offers 20 days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
Medical and Behavioral Health Coverage
Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
Both plans include GSUSA partial subsidy of premium costs
Dental and vision coverage
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
Company-paid life insurance
Flexible work arrangements
12 weeks of paid parental leave
401(K) with company match
Short- and Long-Term Disability for salary continuation
Health and Wellness Classes and Activities throughout the year
Company
Girl Scouts of the USA
We Are Girl Scouts. Girl Scouts bring their dreams to life and work together to build a better world.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Lilly Endowment
2024-12-09Grant· $30M
Leadership Team
Alison Granito
Senior Director, Brand Strategy
Danielle Shockey
Chief Experience Officer
Recent News
2025-11-27
2025-10-17
oregonlive.com
2025-09-12
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