Dominium · 14 hours ago
Vice President of Marketing - Dallas, TX
Dallas, TX
Full-time
Onsite
Director/Executive
10+ years expDominium Management Services, LLC is a respected leader in affordable housing development and management. They are seeking a Vice President of Marketing who will be responsible for developing and executing marketing strategies to enhance the visibility and occupancy rates of the company's property portfolio while leading a dynamic marketing team.
Commercial Real EstateLeasingProperty ManagementReal Estate
Responsibilities
Develops and implements a comprehensive marketing strategy aligned with the organization’s goals and target market segments
Provides strategic oversight for all marketing initiatives, ensuring they effectively promote properties and attract potential tenants or buyers
Oversees the creation and maintenance of a strong brand identity for the property management portfolio
Ensures consistent messaging and branding across all marketing channels and platforms
Conducts market research to understand trends, competitive landscape, and consumer behavior
Utilizes insights to drive marketing strategies, optimize campaigns, and identify new opportunities for growth
Leads the development and execution of digital marketing campaigns, including SEO, SEM, social media, and email marketing
Oversees traditional marketing efforts such as print advertising, direct mail, and event marketing
Manages and mentors a team of marketing professionals, fostering a collaborative and results-driven environment. Sets clear objectives, provide regular feedback, and support professional development for team members
Builds and maintains relationships with external marketing agencies, media partners, and industry influencers
Collaborates with property management teams and other departments to ensure marketing efforts align with operational goals and property needs
Develops and manages the marketing budget, ensuring effective allocation of resources to achieve maximum return on investment
Monitors and reports on the performance of marketing campaigns, adjusting strategies as needed to meet targets
Tracks and analyzes key performance indicators (KPIs) to assess the effectiveness of marketing initiatives
Prepares and presents regular reports to senior leadership on marketing performance, market trends, and strategic recommendations
Handles additional projects and tasks assigned by manager
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field; advanced degree preferred
Google Advertising certifications are a plus
Proficient understanding of graphic design components and software; and proficient in MS Office
Experience developing, and/or overseeing the development of websites: UX, Creative, Copywriting, Audience, Testing, etc; and experience with Google Analytics and social media reporting tools a plus
10 years of experience in creating and leading impactful, comprehensive digital marketing campaigns that integrate all facets of the marketing and communications
Agency experience preferred, but not necessary
A strong background in property management or real estate marketing
5 years in a leadership role with a team of capable digital advertisers and social media strategists (coaching mentality required)
Proven ability to evaluate and enhance existing marketing strategies and campaigns, and demonstrates expertise in driving business results by leading a Marketing team
In-depth knowledge of digital marketing tools, analytics, and best practices
Strong leadership, communication, and interpersonal skills
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
Comfortable speaking and presenting to both small and large audiences
Preferred
Agency experience preferred, but not necessary
Google Advertising certifications are a plus
Experience with Google Analytics and social media reporting tools a plus
Benefits
Incentive bonus program
Training and development programs
Career growth and community volunteer and outreach programs
Comprehensive benefits package
Basic Life and AD&D
Employee, Spouse and Child Supplemental Life and AD&D
Short and Long-Term Disability insurance
Medical, Dental and Vision coverage
Optional Health Savings Accounts
Medical and Dependent Care Flexible Spending Accounts
Voluntary Benefits (Accident, Critical Illness, Whole Life)
Employee Assistance Program
401(K) plan
Health and Financial Wellness Programs
Paid Time Off including Paid Holidays and Floating Holidays
Paid Parental Leave
Education Reimbursement
Employee Recognition
Dominium Employee Emergency Fund
Company
Dominium
Founded in 1972, Dominium is a purpose-driven leader in affordable housing, dedicated to addressing the nation’s housing crisis through lasting and impactful solutions.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R
Reba Will
Vice President of Compliance
R
Ryan Bosolet
Vice President Operations
Recent News
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