Hotel Engine · 3 hours ago
Senior Lifecycle Marketing Manager - Public Groups, Spaces
United States
Full-time
Remote
Mid, Senior Level
$140K/yr - $180K/yr
3+ years expEngine is a company transforming business travel into a personalized and simple experience. As a Senior Lifecycle Marketing Manager, you'll be responsible for owning the customer journey for emerging products and building lifecycle programs that drive adoption, engagement, retention, and advocacy.
Business TravelHospitalityHotelTravel
Responsibilities
Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Groups, Spaces, and Partner Hub, including cross-sell journeys that introduce users to additional Engine products at the right moment
Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement across the broader Engine platform
Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously
Work closely with Product Managers and Product Leads to influence roadmaps based on customer feedback, usage data, and lifecycle performance. Own product outcome metrics jointly with Product
Build and manage campaigns in Customer.io, create audience segments in Looker/Snowflake, and ensure proper tracking and attribution in Salesforce
Analyze cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention)
Write compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective
Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message
Qualification
Required
3+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics
Strong analytical skills with experience using Looker, Snowflake, or similar tools
Comfortable with SQL for audience segmentation and analysis
Exceptional copywriting skills for emails, in-product messages, and user-facing content
Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics
Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools
Track record of building and running structured A/B tests, analyzing results, and iterating based on data
Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive
Preferred
B2B SaaS or marketplace experience
Experience with early-stage or 0-1 product launches
Background in travel, fintech, or marketplaces
SQL proficiency for custom audience building
Benefits
Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
Check out our full list at engine.com/culture.
Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model.
Company
Hotel Engine
Hotel Engine is now Engine.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$221MKey Investors
PermiraTelescope Partners
2024-09-17Series C· $140M
2021-12-02Series B· $65M
2019-09-05Series A· $16M
Leadership Team
Elia Wallen
Founder/CEO
Harrison Doyle
VP, Strategy / Chief of Staff to the CEO
Recent News
2025-12-16
Small Business Trends
2025-10-24
Company data provided by crunchbase