Cynet Systems · 3 hours ago
Salesforce Marketing Cloud Developer
Coppell, TX
Full-time
Onsite
Senior Level
5+ years expCynet Systems is a company seeking a Salesforce Marketing Cloud Developer to lead the design, implementation, and optimization of Salesforce Marketing Cloud solutions across multiple business units. This role involves hands-on technical development, platform governance, and team leadership to deliver scalable and high-performing marketing automation solutions.
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Responsibilities
Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units
Oversee platform governance, roadmap planning, adoption, and scalable architecture
Establish best practices for platform usage, security, compliance, and data retention
Architect Salesforce Marketing Cloud solutions using Email Studio, Journey Builder, Automation Studio, Contact Builder, and Personalization Studio
Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel customer journeys
Build, optimize, and maintain data models, data extensions, and segmentation logic
Develop custom solutions using AMPscript, SQL, APIs, and integrations with Salesforce CRM and external systems
Configure, monitor, and maintain Salesforce Marketing Cloud connectors and data synchronization processes
Collaborate with marketing, sales, data, and IT teams to translate business requirements into technical solutions
Guide internal and external development and support teams
Manage testing cycles including UAT, regression testing, and performance testing
Monitor email deliverability, including IP reputation, authentication, and bounce management
Analyze Marketing Cloud Intelligence analytics to drive continuous optimization
Lead, mentor, and enable Salesforce Marketing Cloud developers, consultants, and specialists
Provide technical documentation, guidance, and training to stakeholders and end users
Qualification
Required
5+ years of hands-on experience with Salesforce Marketing Cloud
Strong expertise in Email Studio, Journey Builder, Automation Studio, and Contact Builder
Strong SQL, AMPscript, HTML, JavaScript, and API development skills
Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external data sources
2+ years of team lead or technical leadership experience
Proven ability to translate business requirements into scalable marketing automation solutions
Salesforce Marketing Cloud architecture and development
Marketing automation and personalization strategies
Data modeling and segmentation
API integrations and data pipelines
Deliverability management and performance optimization
Bachelor's degree or equivalent relevant work experience
Preferred
Salesforce Marketing Cloud Consultant certification
Salesforce Email Specialist certification
Salesforce Marketing Cloud Developer certification
Company
Cynet Systems
Headquartered in Washington DC Metro Area, Cynet Systems is a top talent supplier for companies across North America.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ashwani (Ash) M.
Partner and Co-CEO
Nikhil "Nick" Budhiraja
Founder / Co-CEO
Company data provided by crunchbase