Archtop Fiber · 1 day ago
Sr. Manager, Brand Activation and Public Relations
Kingston, NY
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yrArchtop Fiber is dedicated to bridging the digital divide in rural and suburban communities through local connectivity. They are seeking a Sr. Manager, Brand Activation & PR to lead public relations, brand activation, and community engagement efforts to drive subscriber growth and enhance brand equity.
InternetISPTelecommunications
Responsibilities
Lead Archtop’s PR strategy in partnership with our agency — locally and within the fiber/broadband industry
Build and maintain strong relationships with local media, industry press, influencers, and community leaders
Draft press releases, op-eds, executive communications, and talking points; manage media outreach and interview prep
Proactively surface compelling stories that reinforce Archtop’s brand differentiation, local investment, and customer value
Own the strategy and execution of local brand activations that drive awareness, advocacy, referrals, and subscriber growth
Lead and develop a team of Community Development Managers responsible for local events, sponsorships, and grassroots programs
Ensure local ownership at events, with a clear focus on revenue impact, lead generation, and conversion
Build and scale Brand Ambassador and referral programs that turn customers, employees, and partners into advocates
Expand relationships with civic, nonprofit, and social organizations to deepen community presence and credibility
Ensure consistent quality, brand alignment, and operational excellence across all local initiatives
Own performance metrics for local marketing investments, including event ROI, cost per lead, conversion, and subscriber impact
Partner with Sales to align field execution with goals and local opportunity
Continuously evaluate which programs, partnerships, and sponsorships drive the strongest return — and reallocate spend accordingly
Operate with a fiduciary mindset, treating local investments as revenue-driving assets, not just brand spend
Develop and manage the social content calendar with a strong emphasis on local relevance and conversion
Create and publish in-market content that highlights installs, construction progress, events, promotions, and community impact
Act as the “ears and eyes” of the brand in-market — monitoring sentiment, identifying issues, and escalating insights quickly
Track performance metrics and optimize content based on engagement, reach, and lead impact
Partner with Government Affairs to support communication strategies with policymakers, municipal leaders, and community stakeholders
Develop collateral, newsletters, and presentations that support advocacy, education, and local engagement
Align messaging across policy, civic engagement, and brand initiatives to ensure a unified and credible voice
Provide rapid-response communications support during key legislative, regulatory, or community moments
Serve as the local intelligence hub for brand perception, competitive activity, and market dynamics
Gather and synthesize insights from events, community conversations, social channels, and field teams
Regularly share competitive and brand insights with Marketing, Sales, and Leadership to inform positioning and strategy
Qualification
Required
Experience in public relations, brand activation, social media, and government affairs communications
Proven track record of driving awareness, advocacy, referrals, and subscriber growth
Strong leadership skills with experience managing a team
Ability to build and maintain relationships with local media, industry press, influencers, and community leaders
Experience in drafting press releases, op-eds, executive communications, and talking points
Strong analytical skills to evaluate performance metrics for local marketing investments
Experience in developing and managing social media content calendars
Ability to partner with Government Affairs to support communication strategies
Experience in gathering and synthesizing market intelligence
Preferred
Experience in the fiber/broadband industry
Familiarity with local community programs and civic engagement
Experience in managing brand ambassador and referral programs
Benefits
Heavily subsidized medical, dental, and vision
Holidays, PTO, and Flexible work schedules
401(k)
Employee Assistance Program (EAP)
Life insurance, short & long term disability insurance
Employee Referral Program
Employee discount programs
Company
Archtop Fiber
Archtop Fiber provides fiber internet and phone service to residential and business customers.
Founded in 2022
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$200.38MKey Investors
Monroe CapitalMassachussetts Broadband Institute
2025-04-14Debt Financing· $200M
2025-03-19Grant· $0.38M
Leadership Team
Jeff DeMond
Chairman & Chief Executive Officer
Lenny Higgins
President & COO
Recent News
2025-11-09
2025-06-21
2024-11-15
Company data provided by crunchbase