Barco · 1 day ago
Channel Marketing Manager
Duluth, GA
Full-time
Hybrid
Mid, Senior Level
5+ years expBarco is seeking an experienced Channel Marketing Manager to lead the development and execution of marketing strategies across their US Direct Market Reseller and reseller channels. The role focuses on partner enablement, strategic planning, and program design to drive demand and optimize brand presence throughout the channel.
Data VisualizationElectronicsManufacturing
Responsibilities
Serve as the subject matter expert for assigned markets, providing insights into customer needs and trends for key stakeholders
Build and implement quarterly and annual channel marketing plans and budgets, ensuring alignment with global marketing and regional sales objectives
Lead and manage the MDF program, including budget planning, proposal review, fund allocation, activity support, proof of performance, claims, and ROI measurement
Prioritize investments for maximum impact and ROI
Design, negotiate, and execute joint marketing activities and campaigns with partners to drive demand and maintain brand consistency
Enable partners with training, playbooks, sales incentives, and tools; conduct regular reviews and develop action plans to improve execution and engagement
Manage the end-to-end lead process, optimizing lead intake, nurturing, and conversion strategies to support pipeline growth
Manage brand positioning, messaging frameworks, and visual identity across all channels
Orchestrate internal teams (Channel Sales, Field Sales, Alliance Marketing, Corporate Marketing) to deliver partner commitments on time and within budget
Secure buy-in from key stakeholders for joint initiatives
Operate PRM/CRM platforms for fund requests, claims, and performance tracking; maintain accurate records and data integrity
Use BI tools to analyze trends, campaign performance, and partner activity, and present actionable insights and recommendations to leadership
Qualification
Required
Bachelor's degree in marketing, or related field
Minimum 5 years of B2B channel marketing experience in the IT or UCC industry
Ability to travel 20% of the time
Demonstrated business acumen with a deep understanding of market dynamics, customer needs, and channel partner challenges
Results-oriented with a proactive approach to driving growth and solving complex challenges
Advanced analytical skills with the ability to interpret key marketing metrics and translate data into actionable insights
Proficient in Microsoft Office Suite (Excel, PowerPoint, Word), with working knowledge of Microsoft Forms and Canva; familiarity with CRM systems or marketing automation platforms is a plus
Excellent verbal, written, and presentation skills; able to craft compelling messaging and influence stakeholders
Strong project leadership and stakeholder management, adept at coordinating cross-functional teams and building collaborative, solutions-oriented relationships
Ability to manage multiple priorities independently and execute projects with minimal guidance
Preferred
Preferably 1+ year of direct experience working with Direct Market Resellers (DMRs) and/or value-added resellers
Company
Barco
Barco is a technology company designing and developing visualization products for a variety of selected professional markets.
1001-5000 employees
H1B Sponsorship
Barco has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (3)
2021 (1)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Vandewiele Group
2014-06-09Post Ipo Equity
2000-11-24IPO
Leadership Team
Ann Desender
Chief Financial Officer
Rajeeva Lochan Sharma
Managing Director- India l Vice President - Operations & Special Projects
Recent News
Company data provided by crunchbase