Donohoe Hospitality Services · 14 hours ago
Director of Sales & Marketing - Hotel
Hanover, Maryland, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$105K/yr - $130K/yr
5+ years expDonohoe Hospitality Services is the premier independent hotel in the BWI/Hanover market. They are seeking a Director of Sales and Marketing to drive total-hotel revenue performance, oversee sales and marketing initiatives, and collaborate with executive leadership to maximize profitability and market share.
Hospitality
Responsibilities
Lead and drive top‑line revenue across group, business transient, leisure, and banquet/catering segments
Analyze market trends, competitive performance, and demand indicators to guide strategy
Partner with revenue management to optimize pricing, inventory, and distribution
Develop and execute annual sales and marketing plans aligned with revenue goals and brand positioning
Conduct ongoing competitive set reviews, SWOT analyses, and new‑supply assessments
Recruit, train, mentor, and manage a high‑performing sales team
Establish clear performance expectations, sales goals, and accountability metrics
Provide daily coaching on prospecting, account management, and business development
Oversee sales activity planning, travel schedules, and key account engagement
Serve as the hotel’s “voice of the customer,” ensuring client insights inform decisions
Build and maintain strong relationships with key accounts, industry partners, and community organizations
Develop targeted strategies to penetrate primary and emerging markets
Represent the hotel at trade shows, networking events, and brand‑driven initiatives
Maintain strong communication with department heads, corporate office, and brand representatives
Partner with operations to ensure seamless execution of group and event business
Train sales and operations teams on new brand, marketing, and promotional initiatives
Manage PMS and CRM systems in accordance with company standards
Establish annual room revenue and banquet/catering budgets with the GM and executive team
Analyze STR, TravelClick, P&L statements, forecasting reports, group pace, and channel mix to guide decisions
Manage the sales and marketing budget, ensuring resources are allocated for maximum impact
Ensure compliance with all company policies, brand standards, and operational guidelines
Qualification
Required
Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field preferred
Minimum 5–7 years of progressive hotel sales experience, including leadership responsibility
Proven track record of driving revenue growth in full‑service, lifestyle, or upscale hotel environments
Demonstrated success in developing market strategies, managing key accounts, and leading high‑performing teams
Strong background in interpreting STR, forecasting, and data‑driven decision‑making
Experience partnering with revenue management and marketing teams to execute integrated strategies
Exceptional verbal and written communication skills
Strong organizational and project‑management abilities
High emotional intelligence and active listening skills
Proficiency with CRM systems, PMS platforms, and sales analytics tools
Ability to inspire teams, build strong client relationships, and lead through influence
Preferred
Advanced certifications in hospitality sales, digital marketing, or revenue strategy (CHDM, CRME, CMP, HSMAI certifications) are highly valued
Benefits
Medical, dental, and vision insurance
Paid time off
Retirement plans
Hotel discounts
Bonus program
Daily pay access
Company
Donohoe Hospitality Services
Donohoe Hospitality is an industry-leading hotel management company with a portfolio of full service and premium select service hotels operating under the Marriott, Hilton, Hyatt, Intercontinental Hotels Group and Choice brands.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase