Seneca Gaming Corporation · 11 hours ago
Advertising Traffic Specialist
Niagara Falls, NY
Full-time
Onsite
Mid Level
$42K/yr - $42K/yr
3+ years expSeneca Gaming Corporation is seeking an Advertising Traffic Specialist who will serve as a key liaison between internal departments and the advertising agency to ensure timely delivery of creative projects. The role involves coordinating, scheduling, and managing multiple advertising projects while adhering to brand standards and internal guidelines.
Gambling & Casinos
Responsibilities
Responsible for opening new jobs with the internal advertising creative team, including writing creative briefs, supplying vendor information and referencing prior creative projects when applicable
Responsible for high profile jobs within the Advertising department, including Executive requests, all media requests and various large-scale, complex projects as requested
Communicate with all property departments and internal clients as needed for all marketing/advertising needs
Create and manage a traffic report outlining all projects that have been requested and report to the Advertising Manager on a daily basis to provide an update on all job status
Ensure all ads and creative collateral are approved by all necessary departments/individuals, including Executive Director of Advertising, in accordance with Seneca Gaming guidelines prior to releasing them for publication/airing/display
Create and manage project request forms, approval forms, job jackets, and project timelines for all advertising projects assigned
Attend marketing and internal client meetings for all properties to report on work status and obtain input for future projects
Work closely with purchasing department to ensure a seamless process in the selection process of vendors and for reviewing print production proofs and meeting production timelines
Monitor and coordinate vendor activities from inception to completion including creative department, media, artists, printer(s), sign maker(s), and directing & composing scheduling of all media types, etc
Oversee media insertion due dates with agency and vendors for print, radio and billboard creative placement
Maintain department and administrative records and files
Maintain a cataloged library of all Seneca Gaming Corporation and all competitor advertising, media and publicity
Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy. Understand and comply with all information security policies and procedures at all times
Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff
Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies
Must complete all required SGC Training programs within nine (9) months from commencement of employment
Attend all necessary meetings
Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule
Qualification
Required
Must be 21 years of age or older upon employment
Bachelor's degree in Advertising, Marketing, Communications, Business or other related field is required
Three (3) to five (5) years' experience in Advertising; client or agency experience is preferred
High level procedural and organizational skills
Previous Trafficking or Production experience required; media experience preferred
Must possess and maintain a valid driver's license and be able to substantiate a safe driving record within the parameters acceptable to our liability insurance carrier
Must have proficient computer skills in Microsoft Word and Excel
Must be extremely detail oriented and possess excellent verbal and written communication skills
Must possess exceptional multi-tasking capabilities
Ability to write routine correspondence and to speak effectively to the public, employees and customers
Ability to define problems, collect data, establish facts and draw valid conclusions
Must have the ability to deal effectively and interact well with the customers and employees
Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner
Preferred
Three (3) to five (5) years' experience in Advertising; client or agency experience is preferred
Previous supervisory or project management experience preferred
Previous Trafficking or Production experience required; media experience preferred
Company
Seneca Gaming Corporation
Since opening Seneca Niagara Casino in 2002, Seneca Gaming Corporation has grown into one of the largest private sector employers in Western New York, with 4,000 employees at its three locations.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rod Centers
Chief Operating Officer
Melissa Free
SVP Chief Marketing Officer
Company data provided by crunchbase