Vitrolife Group · 11 hours ago
Senior Marketing Manager - Genetic Services
United States
Full-time
Remote
Senior LevelVitrolife Group is a global provider of medical devices and genetic services, and they are seeking a Senior Marketing Manager for IVF Genetic Testing. This role leads strategic marketing initiatives across various genetic testing technologies, focusing on building market awareness and enabling commercial teams to succeed in a technical environment.
BiotechnologyMedical
Responsibilities
Develop and own the global marketing strategy for PGT-A, PGT-M, PGT-SR, and related genetic testing and genomic services
Identify emerging trends in reproductive genetics, including mosaicism reporting, non-invasive PGT, expanded carrier screening integration, and AI-assisted embryo evaluation
Conduct market segmentation and positioning to differentiate offerings across IVF clinics, embryology labs, genetic counseling networks, and patient pathways
Build annual marketing plans and performance dashboards to drive demand generation and revenue growth
Create robust, scientifically accurate messaging aligned with clinical evidence, regulatory requirements, and physician expectations
Develop high-value marketing materials including:
Clinical white papers
Case studies
Technical briefs
Videos and digital campaigns
Sales presentation decks
Infographics and report interpretation guides
Translate complex genomic and algorithmic concepts into clear, understandable communication for clinicians and patients
Partner with sales to deliver training tools, competitive positioning, and objection-handling resources
Build ROI calculators, talking points, and workflow tools that highlight accuracy, TAT, reliability, and clinical utility
Deliver ongoing competitive intelligence and field updates
Lead multi-phase launch planning for new assays, platform updates, algorithm improvements, and reporting enhancements
Coordinate with clinical, regulatory, product management, and genetic counseling teams to ensure alignment
Manage pre-launch education, KOL engagement, and marketing campaigns
Monitor post-launch performance and refine messaging based on adoption, TAT trends, and customer feedback
Conduct Voice of Customer (VOC) research with embryologists, reproductive endocrinologists, lab directors, genetic counselors, and IVF administrators
Build strong relationships with KOLs to drive credibility and obtain clinical evidence supporting marketing claims
Lead advisory boards, webinars, and scientific forums to shape product perception and strengthen clinical trust
Analyze usage data, mosaicism trends, call rates, and reporting outcomes to guide marketing improvements
Track global PGT market trends, regulatory changes, and emerging technologies
Provide quarterly updates on market share, competitive movements, pricing changes, and customer needs
Evaluate campaign ROI, lead quality, funnel conversion, and churn/leakage patterns
Qualification
Required
Deep knowledge of IVF workflow and genetic testing
Strong skills in strategic messaging, content creation, launch execution, and customer insight development
Ability to develop and own the global marketing strategy for PGT-A, PGT-M, PGT-SR, and related genetic testing and genomic services
Experience in identifying emerging trends in reproductive genetics
Capability to conduct market segmentation and positioning
Experience in building annual marketing plans and performance dashboards
Ability to create robust, scientifically accurate messaging aligned with clinical evidence, regulatory requirements, and physician expectations
Experience in developing high-value marketing materials including clinical white papers, case studies, technical briefs, videos and digital campaigns, sales presentation decks, infographics and report interpretation guides
Ability to translate complex genomic and algorithmic concepts into clear, understandable communication
Experience in partnering with sales to deliver training tools, competitive positioning, and objection-handling resources
Ability to build ROI calculators, talking points, and workflow tools
Experience in delivering ongoing competitive intelligence and field updates
Experience in leading multi-phase launch planning for new assays, platform updates, algorithm improvements, and reporting enhancements
Ability to coordinate with clinical, regulatory, product management, and genetic counseling teams
Experience in managing pre-launch education, KOL engagement, and marketing campaigns
Ability to monitor post-launch performance and refine messaging based on adoption, TAT trends, and customer feedback
Experience in conducting Voice of Customer (VOC) research
Ability to build strong relationships with KOLs
Experience in leading advisory boards, webinars, and scientific forums
Ability to analyze usage data, mosaicism trends, call rates, and reporting outcomes
Experience in tracking global PGT market trends, regulatory changes, and emerging technologies
Ability to provide quarterly updates on market share, competitive movements, pricing changes, and customer needs
Experience in evaluating campaign ROI, lead quality, funnel conversion, and churn/leakage patterns
Benefits
Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
401(k) plan with company safe harbor matching
Company
Vitrolife Group
Vitrolife Group is a provider of medical devices and genetic testing services.
Founded in 1994Västra Frölunda, Vastra Gotaland, SWE
1001-5000 employees
Funding
Current Stage
Late StageRecent News
2025-12-05
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2025-10-31
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