Axos Bank · 5 hours ago
Sr. MarTech Business Analyst
SD Metro Area
Full-time
Onsite
Mid, Senior Level
$70K/yr - $85K/yr
3+ years expAxos Bank is seeking a skilled and motivated Senior MarTech Business Analyst to act as a strategic liaison between business needs, marketing strategy, and marketing technology solutions. In this role, you will work closely with cross-functional teams to analyze business processes, gather and document requirements, and translate them into clear functional and technical solutions.
Banking
Responsibilities
Collaborate with stakeholders to elicit, analyze, and document business requirements for new initiatives, system enhancements, and integrations
Help to define project scope, objectives, and deliverables in partnership with project managers, IT teams, and other key stakeholders as well as to identify in timely manner dependencies among them
Document business processes, system requirements, and user guides to ensure clarity and support ongoing maintenance
Develop and maintain data models, dashboards, and reports to track key performance indicators (KPIs) and monitor project progress
Lead communications effectively with stakeholders at all levels and explain technical concepts to non-technical audiences
Manage multiple projects in order to meet deadlines in a high-speed/pressuring setting and priority shifting environment by using main agile approaches (Scrum and Kanban)
Take full ownership of the product backlog throughout the entire requirements lifecycle
Collaborate with stakeholders to define high-level business needs and translate them into clear, actionable work items
Analyze and break down complex requirements into detailed components and user stories
Lead prioritization efforts using appropriate techniques to align work with business value and objectives
Support planning activities, including sprint and release planning
Work closely with delivery teams through implementation, ensuring requirements are well understood and executed
Conduct solution assessment to confirm that delivered features meet business expectations and add value
Qualification
Required
Bachelor's degree or equivalent experience
3+ years' of experience as a Business Analyst within MarTech, preferably within the financial services industry
Excellent analytical and problem-solving skills with attention to detail and a proactive approach to identifying solutions
Experience working with MarTech platforms such as Salesforce Marketing Cloud, Personalization, HubSpot, Marketo, Eloqua, Pardot and CRMs Understanding of Web/Mobile, Email, SMS, Push Notifications, In-App and Print Mail marketing best practices, regulations and analytics, including email deliverability, consent management, CTR, etc
Proven experience with web, mobile, and email user interfaces, deep linking behavior, tracking mechanisms, different integrations/communications methods (APIs, Webhooks, etc.)
Highly self-motivated, organized, and detail-oriented, with a strong sense of ownership over assigned projects
Adaptable, with a positive, can-do attitude in a fast-paced and dynamic environment
Creative problem-solver with a passion for marketing and technology-driven innovation
Strong verbal and written communication skills; able to collaborate effectively across cross-functional teams
Preferred
Familiarity with Marketing Automation concepts such as lead management, lead scoring, demand generation, personalization, and lifecycle/growth marketing is a plus
Benefits
Eligible for an Annual Discretionary Cash Bonus Target: 10%
Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%
Company
Axos Bank
Axos Bank is an online bank that assists consumers and businesses in managing their finances.
1001-5000 employees
H1B Sponsorship
Axos Bank has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (24)
2024 (27)
2023 (25)
2022 (14)
2021 (2)
Funding
Current Stage
Late StageLeadership Team
Raymond Matsumoto
Executive Vice President - Chief Operating Officer
Recent News
2026-01-17
2026-01-05
Company data provided by crunchbase