Girl Scouts of the USA · 1 day ago
Vice President, Growth Marketing
United States
Full-time
Remote
Director/Executive
$185K/yr - $230K/yr
15+ years expGirl Scouts of the USA (GSUSA) is a leading organization focused on the leadership development of girls. The Vice President, Growth Marketing will lead the strategy and execution of marketing programs aimed at driving membership and revenue growth, overseeing a multi-disciplinary team to enhance marketing efficiency and member engagement.
Non Profit
Responsibilities
Build a scalable acquisition marketing function to drive membership and revenue growth
Lead all paid acquisition efforts and manage demand generation and brand paid media budgets
Optimize inbound marketing channels and conversion rates across digital platforms
Develop audience-aligned content strategies across SEO, email, website, and broader digital efforts
Monitor and report on acquisition and revenue marketing metrics, continuously improving efficiency and reducing customer acquisition cost (CAC)
Design and implement strategies to retain and engage members throughout the customer lifecycle
Collaborate with membership and program teams to ensure messaging and experiences foster long-term engagement
Build and shape a high-performing marketing team structure aligned with GSUSA’s growth priorities
Lead and mentor teams across Membership Marketing, Revenue Marketing, Paid Media, Organic Social, and Marketing Technology
Foster a culture of innovation, accountability, and performance
Influence internal operations to enhance marketing efficiency and member experience
Collaborate with analytics and insights teams to leverage data for decision-making and performance optimization
Align marketing strategies with organizational priorities and digital transformation initiatives
Improvements in customer acquisition cost (CAC)
Increased lead conversion rates
Membership growth
ROI on paid media investments
Qualification
Required
Bachelor's degree or equivalent experience
At least 15 years of marketing experience in a corporate environment
Team leadership
Strategic vision
Data-driven decision making
Cross-functional leadership
Strong communication skills
Experimentation and innovation
Digital marketing and member engagement marketing expertise
Office 365 or similar suites
Competency in PowerPoint or similar presentation software
Competency in Microsoft Excel or similar software
Analytics tools
Benefits
Paid Time Off
Medical and Behavioral Health Coverage
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs)
Company-paid life insurance
Flexible work arrangements
12 weeks of paid parental leave
401(K) with company match
Short- and Long-Term Disability for salary continuation
Health and Wellness Classes and Activities throughout the year
Company
Girl Scouts of the USA
We Are Girl Scouts. Girl Scouts bring their dreams to life and work together to build a better world.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Lilly Endowment
2024-12-09Grant· $30M
Leadership Team
Alison Granito
Senior Director, Brand Strategy
Danielle Shockey
Chief Experience Officer
Recent News
2025-11-27
2025-10-17
oregonlive.com
2025-09-12
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