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Universal Development & Construction · 1 day ago

Marketing Manager

Corporate Office, Johnson City, TN, US

Full-time

Onsite

Mid, Senior Level

$57K/yr - $61K/yr

3+ years exp

Universal Development & Construction (UDC) is seeking a highly organized, creative, and results-driven Marketing Manager to assist with planning, execution and optimization of marketing initiatives across their portfolio. The role involves project management, content creation, and digital marketing, ensuring consistent brand execution across all platforms.

CommercialConstructionProperty ManagementReal Estate

Responsibilities

Assist with planning, execution and optimization of marketing initiatives across our growing portfolio

Blend project management, content creation, digital marketing, and hands-on creative production

Ensure consistent brand execution across all physical and digital platforms

Manage timelines and budgets while also designing, shooting, editing, and delivering high-quality marketing assets that support leasing, development, and corporate objectives

Review, assess, prioritize, and manage all marketing project requests

Establish project scope, timelines, budgets, and resource needs

Coordinate with internal teams and external vendors to ensure timely, on-brand execution

Manage marketing assets including business cards, name badges, floorplans, photography, banners, signage, websites, and branding materials

Audit project outcomes and campaign results to ensure objectives are met

Develop and maintain consistent brand presentation across all physical and digital platforms

Create engaging content for websites, social media, email campaigns, print materials, signage, and marketing collateral

Uphold and evolve brand standards to maintain a cohesive, professional image

Manage all corporate and property-level social media accounts

Create and maintain content calendars, publishing schedules, and engagement strategies

Monitor, respond to, and engage with followers, reviews, and online feedback

Track, analyze, and report on digital and social media performance metrics

Lead development, maintenance, and optimization of company websites

Ensure website content is accurate, current, and aligned with company strategy

Devise strategies to increase traffic, usability, and engagement

Optimize content for SEO and manage paid digital advertising campaigns

Conduct market, audience, and competitor research to identify trends and opportunities

Assist with planning and execution of marketing events, sponsorships, and promotions

Collaborate closely with development, property management, leasing, and executive teams

Qualification

Adobe Creative SuiteDigital marketingContent creationProject managementBrand managementSocial media managementPhotographyVideo editingSEOAnalytical skillsCommunication skillsCollaborationTime managementAttention to detail

Required

Exceptional organizational, project management, and time-management skills

Proven ability to manage multiple projects simultaneously and meet deadlines

Strong attention to detail with a high standard for quality and accuracy

Excellent written and verbal communication, copywriting, and proofreading skills

High level of creativity paired with strong analytical and problem-solving abilities

Ability to work independently, prioritize effectively, and drive projects forward

Strong understanding of brand management and marketing best practices

Experience analyzing KPIs and campaign performance to guide decision-making

Ability to collaborate cross-functionally and manage external vendors and partners

Occasional regional travel is required

Strong graphic design skills with the ability to produce polished, on-brand assets

Proficiency in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Premiere Pro

Experience designing for digital and print applications such as signage, brochures, ads, social media graphics, presentations, and branded collateral

Strong understanding of typography, layout, color theory, and visual hierarchy

Proven experience in professional photography, including property, interior, exterior, lifestyle, event, and branding shoots

Ability to plan, capture, edit, and deliver photography for websites, social media, print, signage, and advertising

Experience shooting and editing video content for social media, websites, and promotional campaigns

Strong post-production skills including color correction, sound editing, and formatting for multiple platforms

Knowledge of best practices for short-form and long-form video across platforms such as Instagram, Facebook, LinkedIn, and websites

Manage and maintain an organized digital asset library

Coordinate creative direction, production schedules, and deliverables