Laborde Earles Injury Lawyers · 22 hours ago
Social Media Strategist and Content Lead - Lafayette, LA
Lafayette, Louisiana, United States
Full-time
Onsite
Mid Level
3+ years expLaborde Earles Injury Lawyers is a rapidly growing personal injury law firm featured in Inc. Magazine's 2023 Inc. 5,000 Fastest-Growing Private Companies List. They are seeking a Social Media Strategist and Content Lead to develop and implement social media strategies that enhance brand awareness and engagement while collaborating with internal teams and external partners.
Law EnforcementLegalProfessional Services
Responsibilities
Own and lead the firm’s social media strategy from concept through execution
This role is responsible for independently developing, executing, and optimizing organic and paid social strategies; directing content capture; identifying real-time opportunities; and driving measurable growth in brand awareness, engagement, and lead generation across all platforms
Collaborate with internal teams and third-party partners to ensure all efforts are cohesive, on-brand, and aligned with firm objectives
Accountable to independently lead social media strategy
Own the end-to-end social media strategy without requiring day-to-day direction
Translate firm goals into platform-specific strategies, content plans, and paid media approaches
Design and execute comprehensive social media content calendars and campaigns across all major platforms
Use analytics and research to drive short- and long-term growth in reach, engagement, and follower acquisition
Create compelling, on-brand content and visuals to increase brand awareness, drive customer affinity, and optimize ROI
Report on performance and suggest optimizations to the Marketing Director and other stakeholders
Proactively identify gaps, opportunities, and new initiatives — and execute against them
Accountable to conduct competitor analysis and monitoring social and digital trends to optimize strategies
Monitor and analyze marketing efforts of local and national competitors
Research relevant trends—both within and outside the legal industry—to enhance our firm’s marketing approach
Proactively identify gaps, opportunities, and new initiatives - and execute against them
Identify new channels and tactics to extend the firm’s digital presence
Accountable to facilitate, manage, and optimize all in-house and third-party social media and digital marketing efforts
Create, execute, and maintain a yearly social media content calendar, staying current with platform features and best practices
Direct and coach attorneys, leadership, and team members during content capture, including posing, messaging, timing, and delivery to ensure high-performing social content
Write engaging copy and design or oversee graphics for posts, ads, and promotions, ensuring all pages remain accurate, current, and on-brand
Respond to messages, comments, reviews, and leads in a timely and professional manner; direct leads to the intake department as needed
Oversee social media giveaways, online event promotion, and strategic advertising campaigns
Track, analyze, and report on social media KPIs, making recommendations for continuous improvement
Develop, test, and optimize paid social advertising strategies across Meta, TikTok, YouTube, and emerging platforms in alignment with firm goals
Newsletter curation, creation, and delivery to clients
Lead and direct internal and external content shoots, identifying moments worth capturing and guiding on-camera talent to ensure high-performing content
Analyze paid and organic performance data to inform creative, targeting, budget allocation, and optimization decisions
Ensure consistent use of all firm branding elements across digital platforms, maintaining brand guidelines as needed
Contribute to graphic, photo, and video editing as needed to support social media and digital marketing efforts
Coordinate with service providers and internal teams to develop campaign assets
Identify and capture timely, unscripted, and opportunistic content moments that align with brand voice and platform trends
Regularly update media contact lists and support the creation and distribution of news releases, media advisories, mass emails, and announcements
Report weekly to the Marketing Director and team on campaign performance and suggested optimizations
Qualification
Required
Extensive, hands-on experience with major social media platforms and their algorithms
Strong understanding of paid and organic social strategy, analytics, and performance optimization
Ability to interpret data and translate insights into actionable creative and strategic decisions
Proven ability to generate original content ideas and independently execute them from concept through launch
Experience with social media management, design, and scheduling tools (e.g., Canva, Sprout Social, Meta Business Suite)
Strong written, visual, and verbal communication skills
Comfort moving quickly from idea to execution without extensive approvals or hand-holding
Excellent project management and multitasking abilities
Professionalism, integrity, and discretion
Ability to collaborate effectively with internal teams and external partners
Willingness to perform any/all tasks assigned by firm leadership in support of the firm's growth and success
Previous experience managing a brand's social media presence in a corporate or agency environment
3 years marketing experience, with proven ability to develop and execute successful social media strategies
Bachelor's or advanced degree in marketing, business, or related field or related experience
Proficient in Google Analytics, Meta Business Suite, YouTube Ads, and TikTok for Business
Graphic and/or video editing skills
Experience in legal, professional services, or highly regulated industries
Travel between Laborde Earles office locations and to sponsored community events, some of which are outside of normal business hours and on weekends
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times
Benefits
Company-paid Short-term disability & Life/AD&D;
Health, vision, dental, long-term disability, critical illness, and additional life insurance policies upon eligibility waiting periods;
401(k) upon eligibility waiting periods;
PTO, paid holidays (10), and paid maternity leave;
Health Savings Account (HSA), Flexible Spending Accounts (FSA), including dependent care;
Employee Assistance Program (EAP).
Company
Laborde Earles Injury Lawyers
At the Laborde Earles Injury Lawyers, we invest time, effort, and money into our clients’ cases to maximize the results that can be obtained.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shannon Horton, CPA, CGMA
Chief Financial Officer
David Laborde
Partner
Company data provided by crunchbase