Anthropologie Weddings · 1 day ago
URBN Analyst, Marketing Mix
US-PA-Philadelphia
Full-time
Onsite
Entry, Mid Level
2+ years expAnthropologie Weddings is seeking an Analyst, Marketing Mix to join their Marketing and Advanced Analytics team. The role focuses on utilizing data and analytics to optimize marketing effectiveness across digital and retail channels, conducting performance analyses, and supporting various marketing teams with actionable insights.
E-CommerceFashionRetailWedding
Responsibilities
Utilize data and analytics daily to improve Marketing effectiveness and efficiency against business goals for Customer Acquisition and Retention, and Demand for both Digital and Retail channels
Regularly conduct in-depth performance analyses to understand incremental channel lift, optimize investments, forecast performance, and inform strategic decisions
Be a super user of Marketing effectiveness models and metrics, including through Multi Touch Attribution (MTA) and Marketing Mix Models (MMM), and with Incrementality Testing
Utilize modeled data in conjunction with channel and vendor data and other internal datasets
Support in house Marketing and Media and Brand teams with regular reporting and overall Marketing mix opportunities across channels, budgets, and audiences
Build and maintain reports and dashboards and reports to track and visualize performance trends
Utilize the data to identify, help design, and measure testing opportunities across channels of focus in conjunction with Media and Testing teams
Understand the role of Marketing channel and different campaign types in each Brand’s business
Collaborate regularly with stakeholders at Brand and within Technology and with our external vendors
Stay up-to-date on industry trends and best practices in Marketing and Media Analytics, including through AI automation, and proactively identify new tools and techniques to drive productivity and contribute to the evolution of URBN’s analytical best practice
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or related experience
At minimum two (2) years of experience in a marketing analytics, ecommerce, retail, or agency environment
Strong aptitude for gathering and understanding quantitative data, with an interest in fashion, consumer, and technology trends
Hands on experience with MTA and MMM models and metrics
Hands on experience with SQL
Hands on experience reporting and analyzing a variety of Digital Marketing channels
Hands on experience with identifying and testing Marketing investment hypotheses; experience with Incrementality testing a plus
Ability to analyze and connect business and media metrics, translating into actionable channel and investment recommendations
Experience with a variety of Analytical tools, including Google Analytics; Look Studio dashboard building skills also preferred
Advanced Microsoft Excel or Google Sheets skills
Exceptional attention to detail and ability to juggle multiple priorities at once
Excellent communication skills, with the ability to present data-driven insights to various stakeholders
Collaborative and self-motivated, with the ability to work both independently and as part of a team
Ability to thrive in a fast-paced, results-oriented organization
Preferred
Experience with a variety of Analytical tools, including Google Analytics; Look Studio dashboard building skills also preferred
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
Much more
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase