Blue Cross Blue Shield of Michigan · 16 hours ago
Social Media Advertising Planner
600 E Lafayette Blvd, Detroit, MI, 48226, US
Full-time
Onsite
Mid Level
4+ years expBlue Cross Blue Shield of Michigan is seeking a Social Media Advertising Planner responsible for planning the social media advertising budget and strategy for paid campaigns across various channels. The role involves building, launching, and optimizing social media and digital advertising campaigns while presenting insights and recommendations to business partners.
Health CareHealth Insurance
Responsibilities
Responsible for planning social media advertising budget and strategy for paid campaigns on various channels
Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings
Develop social and digital campaign media plans and present recommendations to business partners
Fully build and launch social media and digital advertising campaigns across various social ad platforms
In-depth knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Snapchat Ads, TikTok Ads and Programmatic Ads
Boost social media posts
Manage billing and payment methods for campaign buying
Optimize campaigns as they run to increase performance
Build and present reports on campaign performance, with insights and recommendations for the future
Perform other related duties as required
Qualification
Required
Bachelor's degree in Communications, Marketing, Advertising, or related field is required
Four (4) years experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more
A keen understanding of social media KPIs
Experience creating and testing tracking and conversion pixels
Ability to present to Business Partners and explain social and digital advertising campaign best practices
Ability to manage multiple priorities and campaigns concurrently while meeting deadlines
Ability to work independently and in a team environment
Ability to establish and maintain positive relationships within the organization
Preferred
Previous experience working in the healthcare industry is preferred
Digital photo and video content creation
Company
Blue Cross Blue Shield of Michigan
We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel J. Loepp
President and CEO
Nancy Wanchik
Vice president & Medicaid CEO
Recent News
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2025-10-15
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2025-10-03
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