MGM Resorts International · 14 hours ago
Digital Marketing & Customer Analytics Manager
Office - US, Las Vegas, NV 980 Kelly Johnson Dr
Full-time
Onsite
Entry, Mid Level
2+ years expMGM Resorts International is a leading company in the entertainment industry, seeking a Digital Marketing & Customer Analytics Manager. This role is pivotal in transforming complex digital data into actionable insights to drive growth and optimize marketing strategies across the company's brands.
GamblingHospitalityResorts
Responsibilities
Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations
Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior
Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy
Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers
Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution
Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems
Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units
Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies
Qualification
Required
Bachelor's degree required
2+ years of prior relevant professional experience required
Experience writing and executing code (e.g., SQL, Python, Azure Databricks)
Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics
Strong analytical and quantitative skills with the ability to assess financial and business impact
Proven ability to identify problems quickly and deliver data-driven solutions
Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving
Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed
Excellent written, verbal, and presentation communication skills
Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment
Strong attention to detail with a commitment to accuracy, consistency, and quality
Benefits
Prioritize your wellness, access programs crafted to nurture your mental and physical health.
Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
Savor delicious meals for free in our employee dining room.
Park with ease—whether you're on or off shift, it's free!
From healthcare to financial support and generous time-off options, we’ve got you covered.
Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
Company
MGM Resorts International
MGM Resorts International is a hospitality firm that operates casinos, restaurants, and recreational resorts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.6BKey Investors
IAC
2024-09-03Post Ipo Debt· $850M
2024-03-25Post Ipo Debt· $750M
2020-08-10Post Ipo Equity· $1B
Leadership Team
William Hornbuckle
Chief Executive Officer and President
Mark Strawn
Chief Financial Officer - Midwest Group
Recent News
2026-01-23
2026-01-20
carsoncityheadlines.com
2026-01-17
Company data provided by crunchbase