Inside Higher Ed · 3 days ago
Student Success CRM and Communications Lead
Binghamton, NY
Full-time
Onsite
Entry, Mid Level
$60K/yr - $60K/yr
2+ years expBinghamton University is a premier public R1 research institution in the State University of New York (SUNY) system. The Student Success CRM and Communications Lead supports the university's student retention and completion goals by designing, implementing, and evaluating data-informed student success campaigns and advising technologies, while also overseeing the operations of Ellucian Advise.
Digital MediaEducationHigher EducationJournalismRecruiting
No H1B
Responsibilities
Develop, implement, and assess data-informed email and text campaigns focused on academic success, belonging, well-being, and basic needs
Design outreach strategies based on student life cycle touchpoints (e.g., pre-registration, midterm, finals)
Coordinate with advising and other campus partners (Financial Aid, Career Center, First-Gen programs) to align messaging and timing
Use analytics and student engagement data to assess campaign effectiveness and recommend improvements
Apply strengths-based and validating communication frameworks in all campaigns to promote help-seeking behavior
Explore and pilot AI-enhanced tools for message generation, workshop design, and communication personalization
Serve as the primary administrator for Ellucian Advise (or similar student success platform)
Manage system configuration, campaign scheduling, user permissions, and advisor access
Coordinate system updates, troubleshoot technical issues, and ensure CRM alignment with institutional goals
Create and maintain dashboards, alerts, and reports to track advising interactions, academic risk indicators, and student engagement metrics
Partner with IT and Registrar to improve data integration between Ellucian Advise, Banner, and DegreeWorks
Train advisors and staff on Ellucian Advise features and data-informed best practices
Collect and analyze campaign data, persistence rates, and student feedback to measure impact
Provide regular reports and presentations to campus leadership on student success trends
Recommend new communication campaigns based on institutional priorities and retention data
Support the university's strategic student success initiatives
Lead pilot projects to test new engagement models or technologies
Serve as a liaison between Advising, Student Affairs, and Enrollment Management
Partner with academic units to identify at-risk populations and develop targeted support strategies
Stay current on innovations in academic advising technology, predictive analytics, and student success models
Qualification
Required
Bachelor's degree
Minimum 2 years of experience in academic advising, student success, or CRM systems management
Demonstrated ability to design and manage communication campaign
Effective collaboration, communication, and project management skills
Preferred
Experience administering Ellucian Advise, EAB Navigate, Slate, or similar systems
Experience with SQL, Power BI, or Tableau reporting tools
Experience with AI or automation tools in higher education communications
Data analysis, visualization, and reporting skills
Knowledge of student development and retention theory
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
Recent News
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