Syneos Health Commercial Solutions · 8 hours ago
Associate Media Director
New York, NY
Full-time
Onsite
Mid, Senior Level
$115K/yr - $130K/yr
6+ years expSyneos Health Commercial Solutions is a global professional services organization dedicated to the biopharmaceutical industry. The Associate Media Director will support the execution of media strategies, manage personalized media plans, and grow partnerships across the media group to drive ROI for clients in the healthcare sector.
Biotechnology
Responsibilities
Provide input and recommendations on appropriate channel mix and consideration set development for your clients
Continuously improve our offering and look to scale appropriately
Work with partner agencies on new business opportunities and pitches
Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
Develop close working relationship with client and agency brand teams to drive their understanding of media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental reach, measurement planning and reporting that will be ongoing
Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
Consistently evaluate new partnerships to grow and maintain a playbook of channel partners and tactics to drive robust and creative channel plans
Create intuitive presentations to be delivered to internal & external key stakeholders
Lead the development of and presentation of detailed media recommendations along with respective external media partners
Collaborate with data science and analytics team to develop measurement plans that include channels outside of media
Own the success and overall KPI result of assigned media programs and clients
Assist in delivery of media strategy consultancy to internal agency staff and client teams
Provide liaison services between the Integrated Media Team and third-party media agencies to: Ensure media strategies align with AOR strategic foundation
Maximize creative work by supporting agencies to reach fullest potential via selected channel placements
Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and 3rd party data providers is required
Familiarity with data visualization tools
Experience with ad serving solutions, tag management and operations
Qualification
Required
Bachelor's degree
6+ years' progressive programmatic, ad operations or biddable media on the sales, agency or ad tech side
Experience designing and implementing pharmaceutical media campaigns
Knowledgeable in audience buying and vendor contacts and capabilities
Excellent presentation skills, and history of successful client engagements
Exceptional organizational skills, multi-tasking capabilities and detail oriented
Strong analytical abilities and quantitative skills
Hands-on experience with ad technologies including data management platforms, DSP's, SSP's, ad-verification, and 3rd party data providers is required
Familiarity with data visualization tools
Experience with ad serving solutions, tag management and operations
Benefits
Health benefits to include Medical, Dental and Vision
Company match 401k
Flexible paid time off (PTO)
Sick time
Company
Syneos Health Commercial Solutions
Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Phil Moussally
CFO Deployment Solutions
Barrie Pendsay
Chief Operating Financial Officer
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