Betco Corporation · 22 hours ago
National Sales Manager-Betco/Basic Coatings
United States
Full-time
Remote
Mid, Senior Level
3+ years expBetco Corporation is focused on achieving revenue growth through strategic selling across a national territory. The National Sales Manager will drive sales performance and manage key accounts, while collaborating with internal teams to implement effective sales strategies and initiatives.
Cleaning ProductsConsumer ElectronicsHardwareManufacturing
Responsibilities
Drive national end-customer sales to expand account penetration through virtual and remote engagement
Develop and execute national sales strategies to meet or exceed revenue and growth objectives
Manage a portfolio of national and strategic accounts, serving as the primary point of contact
Review sales penetration across key product categories and build targeted national sales plans
Achieve annual distribution and end-customer sales targets
Partner with Regional Sales Directors and Field Sales Support teams to support national initiatives and key opportunities
Develop and execute strategic growth plans with distributors
Implement pricing strategies and contract management for distribution partners and end customers
Execute promotional programs provided by the marketing team
Manage promotional spending (PFA) to achieve sales goals
Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights
Provide sales forecasting and pipeline management
Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations
Qualification
Required
Drive national end-customer sales to expand account penetration through virtual and remote engagement
Develop and execute national sales strategies to meet or exceed revenue and growth objectives
Manage a portfolio of national and strategic accounts, serving as the primary point of contact
Review sales penetration across key product categories and build targeted national sales plans
Achieve annual distribution and end-customer sales targets
Partner with Regional Sales Directors and Field Sales Support teams to support national initiatives and key opportunities
Develop and execute strategic growth plans with distributors
Implement pricing strategies and contract management for distribution partners and end customers
Execute promotional programs provided by the marketing team
Manage promotional spending (PFA) to achieve sales goals
Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights
Provide sales forecasting and pipeline management
Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations
Understand market trends, policies, competition, and strategic practices
Committed to meeting and exceeding customer expectations, building trust and long-term relationships
Acts in alignment with company values and ethical standards
Builds strong relationships across all levels using diplomacy and tact
Clearly conveys messages in written and verbal formats
Navigates challenging situations effectively while maintaining relationships
Makes informed decisions based on analysis, experience, and judgment
Consistently exceeds sales goals and pushes for continued success
Bachelor's degree in Business with a focus on Sales
3-5 years of progressive sales management experience
Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
Experience using iPhones and laptops for business applications
Knowledge of Customer Relationship Management (CRM) software
Ability to manage and grow national accounts in a virtual selling environment
Ability to work on a computer for extended periods
Travel required
Company
Betco Corporation
Over 250 “state of the art” unique formulations for cleaning, disinfecting, floor care, skin care, industrial applications, and other assorted specialty cleaning and maintenance products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
P
Paul Betz
Chief Executive Officer
A
Ann Betz
Co-Founder
Recent News
2025-08-13
2023-02-13
Canadian News Wire
2022-10-25
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