Molson Coors Beverage Company · 14 hours ago
Sr Manager, Marketing Insights
Chicago, IL
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$113K/yr - $148K/yr
5+ years expMolson Coors Beverage Company is on a path to transforming the beverage industry, seeking individuals who are curious and tenacious. The Senior Manager - Brand Insights will lead the development of consumer learning plans and support iconic brands, providing strategic insights to drive value and sales.
Craft BeerFood and BeverageFood ProcessingMarketingSupply Chain Management
Responsibilities
Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making
Driving and maintaining consistent approaches to consumer research across all elements of brand development. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible
Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building strong and relevant brands with a consumer first mindset
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions
Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives
Leads & manages 2 direct reports to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture
Qualification
Required
Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
5+ years of insights leadership experience with talent management experience
Prior experience of CPG Consumer Insights and Brand Insights
Strategic thinking on the forefront of new trends; looking for the next new thing
Thrives in faced paced environment and can balance multiple projects at once
Ability to balance focus on short-term brand needs of the business with longer term
Clear, concise communication & story telling through data
Strong collaboration with different levels & cross-functional groups in an org
Extensive knowledge of consumer insights and brand building with ability to translate to impactful recommendations
Undergraduate degree (or above) in Marketing, business or related curriculum preferred
Demonstrated executive presence & ability to influence
Brand marketing fundamentals
Benefits
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.
Company
Molson Coors Beverage Company
From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.87B2024-05-22Post Ipo Debt· $865.97M
2023-06-26Post Ipo Debt· $2B
1979-10-19IPO
Leadership Team
Rahul Goyal
President & CEO
Tracey Joubert
Global Chief Financial Officer
Recent News
2026-01-19
2026-01-17
2026-01-09
Company data provided by crunchbase