Catholic Charities SF · 1 day ago
Social Media & Digital Content Specialist
San Francisco, California, United States
Full-time
Onsite
Entry Level
$75K/yr - $75K/yr
2+ years expCatholic Charities SF is seeking a Digital Content & Social Media Specialist to support and execute their digital communications strategy. This role involves developing and analyzing content across various digital platforms to enhance brand awareness and donor engagement.
CharityNon ProfitSocialSocial Assistance
Responsibilities
Develop a comprehensive digital content and social media strategy encompassing a content calendar with a focus on key events, messaging guidelines, and program stories
Develop content across digital and traditional channels – including written, visual and video pieces – to deliver key messages and advance Catholic Charities strategic communications goals
Work in partnership with our 35 programs to identify engaging and inspiring stories highlighting our work, employees, clients, donors, volunteers and impact
Develop key performance indicators (KPIs) and provide ongoing reports detailing KPIs such as reach, engagement, and follower growth
Analyze data to identify trends, insights, and areas for optimization. Leverage social media trends and topics to gain traction, integrate with our brand, and amplify following
Utilize search engine optimization (SEO) to optimize content and analyze trends to better understand what contents promotes our audience to take action
Present actionable recommendations to enhance social media effectiveness, digital ad optimization, and achieve strategic objectives
Work in partnership with Catholic Charities staff to produce brochures, event invitations, donor mailings and electronic communications for external and internal communications needs
Monitor and respond to comments, messages and mentions to foster community participation and engagement
Ensure all assets are on brand and in line with company values and goals
Manage social media advertising budget
Assist Advancement Team members in drafting other fundraising materials, as needed
Assist in writing and pitching media releases to appropriate media channels, prepare talking points, speeches, presentations and other supporting materials as needed
In collaboration with Director of Communications, assists with implementing strategies for increased local exposure in print and electronic press, as well as various regional and national outlets
Build relationships across the organization to champion the brand strategy
Represent the organization at external functions as directed
Perform additional duties and responsibilities, as assigned
Qualification
Required
Bachelor's Degree in English, Marketing, Communications, Graphic Design or related field preferred, or an equivalent combination of education and experience
Two years of relevant experience in Marketing, Communications, or social media preferred
Ability to work as a member of a team
Promote a positive professional and organizational image in the community
Solid written and verbal communication skills
Excellent interpersonal skills
Demonstrates the necessary attitudes, knowledge and skills to deliver culturally competent services and work effectively in cross-cultural situations
Preferred
Proficiency in Adobe Suite and/or Canva is preferred
Experience with Raiser's Edge preferred
Company
Catholic Charities SF
With 35 programs in the Bay Area, we are at the forefront of creating solutions and serving our vulnerable neighbors.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Dennis P. Garcia
Chief Technology & Innovation Officer
Raymond O'Connor
Catholic Charities CYO Transportation
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