Curiosity · 15 hours ago
Social Strategy Director
United States
Full-time
Remote
Director/Executive
8+ years expCuriosity is an independent creative solutions agency based in Cincinnati, seeking a Social Strategy Director to lead and enhance their social and influencer discipline. This role involves defining effective social strategies, collaborating across various departments, and shaping how brands engage with communities and cultural moments.
AdvertisingCreative AgencyPrintingSEM
Responsibilities
Develop social brand strategies, social ecosystem maps, always-on operating systems, and influencer partnerships
Build platform-specific strategies for TikTok, Instagram, YouTube, X, Reddit, Pinterest, Snapchat, and emerging platforms
Create social playbooks that define voice, tone, content architecture, community rules, channel purpose, and platform mandates
Translate social listening, behavioral signals, and cultural trends into sharp insights and actionable strategic direction for social and influencers
Reframe briefs to ensure ideas are social-first rather than retrofitted content work
Define what success looks like across social KPIs, behavioral metrics, and measurement frameworks
Serve as the connective tissue between planning, creative, account, media, and analytics
Act as a trusted partner to senior clients—advising on social maturity, ecosystem design, and cultural relevance
Partner with Creative leads to shape social-first ideas, content systems, and storytelling approaches
Collaborate with Media and Analytics to ensure strategies are targeted, measurable, and optimized
Help shape the agency’s social (and influencer) philosophy, tools, and internal education
Lead social strategy in new business, bringing a modern, culturally sharp POV
Direct social listening, community pattern analysis, behavioral audits, and conversation mapping
Build trend reports, cultural POVs, and platform forecasts to proactively guide clients
Identify the intersections of culture, conversation, influence, and platform behavior
Turn data from analytics, listening tools, and performance reviews into strategic optimization paths
Write social-first briefs for platform-native creative ideas, influencer programs, UGC concepts, content series, and real-time activations
Partner with Creative teams to shape content systems — hero/maintenance frameworks, content cadences, narrative arcs, and content buckets
Work with Media to ensure paid and organic strategies ladder to the same social vision
Support influencer strategy — selection logic, tiers, content guidelines, and measurement
Build and refine community management principles and engagement playbooks
Ensure all social work is platform-right, behavior-right, culture-right, and brand-right
Manage and mentor social strategists or hybrid planners with social focus
Provide clear, actionable feedback that develops talent and expands skillsets
Help shape career paths and professional development in social strategy
Define and evolve Curiosity’s social offering, frameworks, and tools
Guide clients toward modern social maturity—across community, content, influencer, and cultural capabilities
Author thought leadership on platform shifts, cultural trends, community insights, and brand behaviors
Lead pitches and social innovation initiatives that expand the agency’s portfolio and reputation
Push the boundaries of what social can do for brands—and for Curiosity
Qualification
Required
8+ years of experience in social strategy or a closely related discipline at a creative, digital, or integrated agency
Proven success developing breakthrough social strategies, playbooks, influencer collaborations, and platform-specific ideas
Experience leading and growing social strategy capabilities
Mastery of platform behaviors, content formats, community dynamics, influencers, and real-time conversation
Deep experience using social listening, research, and data to generate insights and guide decisions
A track record of running complex social initiatives across channels and teams
Experience mentoring and developing junior strategists or social practitioners
Preferred
Gravitas – You lead rooms with a clear, compelling POV
Social Fluency – You speak platform, behavior, culture, and content natively
Collaboration – You work seamlessly across creative, media, production, and analytics
Curiosity – You see patterns in culture, conversation, and community others miss
Craft – You know what great social work looks like—and how to make it happen
Leadership – You shape the discipline while elevating the people within it
Company
Curiosity
Curiosity is a creative solutions agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matt Fischer
CEO
Greg Livingston
Partner, Chief Operating Officer
Company data provided by crunchbase