Goodwill Industries of Northwest NC · 1 day ago
Crosby Marketing & Engagement Coordinator
Winston-Salem, North Carolina, United States
Full-time
Onsite
Entry, Mid Level
2+ years expGoodwill Industries of Northwest NC is a mission-driven organization that aims to prepare students for successful college admission through the Crosby Scholars program. The Marketing and Engagement Coordinator will be responsible for managing marketing, public relations, and community engagement efforts to support the organizational mission, collaborating with various teams to enhance outreach and student recruitment.
CharityNon ProfitSocial Impact
Responsibilities
Works in partnership with all internal Crosby Scholars teams to identify marketing needs
Including creating an annual content calendar, quarterly public relations plans, and outreach plans
Collaborates with the Development and Special Events Coordinator on annual fund-raising events
Collaborates with the Grants Writer on developing press releases and distributes all releases, announcements, and news to the media and funders
Directs the preparation and printing of marketing materials, including annual reports, templates, and other publications to promote the Crosby Scholars Program’s mission and services
Designs and prepares digital and email marketing communications
Monitors and maintains the organization’s website; provide regular staff training
Tracks inventory of marketing, orders, and reorders as needed
Assists with annual student recruitment strategy and materials
Manages and create the organization’s social media content
Works with the Jr/Sr program staff in the successful implementation of the Senior Honors Celebration
Promotes and coordinates Crosby Scholars student involvement in cultural and community events
Assists with plans and helps facilitate the Board of Directors Development + Marketing subcommittee meetings
Assists in preparing reports and technology requirements for quarterly Crosby Scholars Board of Directors meetings
Coordinates representation of Crosby Scholars through speaking engagements and community fairs
Works with staff on strategies to educate Crosby Scholars students about community service and then connect with organizations of interest
Manages alumni engagement including the planning and implementation of the annual alumni event
Develops community partnerships to promote engagement and collaboration
May provide oversight and guidance for part-time staff, volunteers, and interns
Assists with general program activities and other duties as needed
Qualification
Required
Bachelor's degree in Marketing, Communications, Business or a related field
2 or more years of experience in marketing and communication
Demonstrated ability to pay attention to detail, take initiative, and work independently as needed
Demonstrated ability to establish and meet deadlines
Actively seeks new opportunities to learn and remain current on industry trends
Ability to work collaboratively and form partnerships
Effective communication with a diverse population of stakeholders
Strong verbal communication skills and comfortable speaking to both small and large groups
Preferred
Experience successfully implementing a comprehensive marketing plan for a large nonprofit
Experience with Constant Contact, Canva, Adobe Creative Cloud, a donor management system, conversational texting software, such as Mongoose
Experience managing organization's social media platforms including Facebook, X (Twitter), Instagram, Linkedin and TikTok
Experience supervising staff and/or volunteers
Company
Goodwill Industries of Northwest NC
Goodwill Industries of Northwest North Carolina is a private, nonprofit organization that has been serving the community since 1926.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Barbara Maida-Stolle
Chief Executive Officer
Curtis Bland
CFO
Recent News
Triad Business Journal
2025-02-07
Company data provided by crunchbase