Marriott International · 2 days ago
Director, Brand Marketing, Premium and All-Inclusive CALA
1200 S Pine Island Rd, Plantation, FL, 33324, US
Full-time
Onsite
Director/Executive
$119K/yr - $162K/yr
8+ years expMarriott International is the world’s largest hotel company, and they are seeking a Director of Brand Marketing for Premium and All-Inclusive brands in the Caribbean and Latin America. This role oversees the development, production, and tactical implementation of marketing strategies to boost brand awareness and drive preference while managing budgets and analyzing market trends.
FashionHospitalityMusic
Responsibilities
Partner with global Brand Marketing and CALA Marketing and Loyalty stakeholders to ensure delivery of efficient and effective marketing plans that boost brand awareness and drive preference
Develop a robust marketing plan that prioritizes Premium and All-Inclusive brand presence/localization, drives awareness, and increases brand health, ensuring alignment with global brand leaders
Collaborate in the development of annual budgets and manage an assigned budget, ensuring efficient allocation of resources and maximizing ROI
Analyze market trends, customer insights, and competitive landscape to identify opportunities for brand growth and differentiation
Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve KPIs
Oversee the launch of new partnerships, campaigns, and offerings; use direct channels and offers to drive direct bookings and enrollments; and evolve and optimize promotions to create revenue growth and member engagement
Manage the positioning, brand guidelines, and creative development of the Premium and All-Inclusive portfolio
Oversee and approve brand photography, content, and assets, as applicable
Foster strong relationships with external partners, including agencies and partners to amplify brand reach and impact
Ensure all brand activities consider the affiliation of our Premium and All-Inclusive brands to the award-winning Marriott Bonvoy travel program
Drive Marriott Bonvoy awareness and affiliation through new member acquisition marketing, promotions (broad and targeted), and new offerings and benefits
Direct Premium and All-Inclusive brand marketing initiatives, projects and production to ensure that revenue objectives are achieved, and opportunities are maximized, with a focus on direct channels
Develop brand and loyalty marketing campaigns & activations that ensure on-brand messaging and on-strategy content creation
Deliver a strategic and integrated marketing plan for HALO openings across the continent as a means of driving positive brand perception and portfolio affiliation
Establish and track key performance indicators (KPIs) to measure the effectiveness of assigned initiatives
Utilize data analytics to drive decision-making and optimize marketing strategies
Regularly report on performance metrics to stakeholders and adjust tactics as needed to achieve goals
Qualification
Required
4-year degree from an accredited university in Business Administration, marketing and/or advertising required; advanced degree in Business or related area preferred
8+ years of relevant experience in Marketing, Loyalty, Brand, or a comparable professional area
Fluency in English and Spanish required
Preferred
Advanced degree in Business or related area a plus
Fluency in Portuguese a plus
Director-level experience preferred
Experience managing Premium brand marketing
Experience managing All-Inclusive brand marketing
Benefits
401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Coverage for medical
Dental
Vision
Health care flexible spending account
Dependent care flexible spending account
Life insurance
Disability insurance
Accident insurance
Adoption expense reimbursements
Paid parental leave
Educational assistance
Company
Marriott International
Marriott International, Inc.
10001+ employees
H1B Sponsorship
Marriott International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (84)
2023 (97)
2022 (77)
2021 (37)
2020 (58)
Funding
Current Stage
Late StageLeadership Team
Anthony Capuano
Chief Executive Officer
Naveen Manga
Global Chief Technology Officer
Recent News
IndiaTimes
2025-11-12
2025-11-09
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