Farmer's Fridge · 11 hours ago
Field Activation Manager
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$95K/yr - $105K/yr
5+ years expFarmer's Fridge is dedicated to making fresh, healthy meals accessible through innovative vending solutions. The Field Activation Manager will develop and execute marketing initiatives to drive awareness and performance of Fridge locations, coordinating closely with multiple teams to ensure successful activations.
Consumer GoodsDeliveryFood and BeverageHandmadeRestaurantsSnack Food
Responsibilities
Develop targeted activation plans for existing Fridges to improve trial, repeat, and frequency
Identify priority locations and segments (e.g., offices, hospitals, universities, airports) and tailor activation approaches accordingly
Project manage Fridge activation strategy for new Fridge launches, ensuring strong awareness, trial, and early performance
Set and manage the budget of fridge activation programs
Plan and execute a calendar of site-specific marketing initiatives, including sampling, events, promotions, signage, partnerships, and other client and/or site-specific tactics
Hire, train, and manage external partners to execute on the ground tactics across key markets
Manage internal logistics by working closely with Sales and Operations to ensure seamless execution at the Fridge level
Manage client outreach and build relationships with on-site stakeholders (property managers, tenant experience teams, workplace partners, etc.) to develop low-cost, always-on tactics that can scale across markets
Manage updated list of client/marketing contacts and build strategies for maximizing client engagement and FF advocacy on site
Design and run tests to evaluate activation tactics, messaging, and incentives
Analyze performance data to understand what drives trial and repeat behavior
Build scalable segmented activation playbooks and toolkits that can be deployed across markets
Work closely with Sales and Portfolio Optimization teams to ensure marketing efforts to align with broader business goals
Partner with Channel Strategy to develop Fridge tiering criteria, align on high-priority target locations, and build ongoing performance reporting
Define success metrics for Fridge activation (trial rate, conversion, velocity, retention) to achieve positive program ROI
Measure campaign effectiveness (ROI) and report insights and recommendations to marketing and leadership teams
Continuously refine strategy based on learnings and results
Qualification
Required
5+ years of experience in field marketing, B2B marketing, brand activation, or growth marketing—ideally in food, CPG, retail, or high-volume consumer environments
Proven ability to drive measurable increases in trial, conversion, or sales through on-the-ground marketing
A strategic thinker who takes initiative, assumes ownership, and gets things done
Strong analytical mindset with experience using data to inform decisions and optimize performance
Excellent project management skills with the ability to manage multiple activations across markets
Comfortable working cross-functionally and influencing without authority
Willingness to travel regularly to support activations in key markets, up to 40%
Passion for food, health, and building products that make a positive impact on people's daily lives
Benefits
Medical, dental, and vision insurance (multiple plans available)
401(k) with immediate employer match vesting
Paid time off (including vacation, sick leave, and holidays)
Paid sabbatical after 5 years of service
Employee discounts
Employee Assistance Program (EAP)
Company
Farmer's Fridge
Farmer’s Fridge provides an automated smart fridge that serves salads, bowls, snacks, and more.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$121.51MKey Investors
Cleveland AvenueSemillero PartnersGroundForce Capital
2022-09-26Series E· $20M
2021-08-16Series D· $17.5M
2021-01-01Private Equity
Leadership Team
Luke Saunders
Founder/CEO
Recent News
Orange County Business Journal
2025-09-24
Entrepreneur.com
2025-06-12
PR Newswire
2025-06-03
Company data provided by crunchbase