L.A. Care Health Plan · 14 hours ago
Manager, Digital Communications
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$102K/yr - $163K/yr
5+ years expL.A. Care Health Plan is the nation’s largest publicly operated health plan, dedicated to providing health coverage to low-income residents of Los Angeles County. The Manager, Digital Communications is responsible for leading the digital communications strategy, ensuring alignment with organizational goals and regulatory standards while managing content development and user experience. This role also involves overseeing a team, collaborating with stakeholders, and enhancing member engagement through effective digital strategies.
FitnessGovernmentHealth Care
Responsibilities
Develop and implement platform-specific digital strategies to support organizational goals, public health priorities, and community engagement
Ensure all digital platforms meet all regulatory standards and guidelines
Provide requirements and recommendations to internal stakeholders and third-party vendors
Collaborate with internal stakeholders to ensure secure, compliant, and scalable digital infrastructure
Stay ahead of digital trends, emerging technologies, and SEO best practices
Oversee creation and publishing of content across websites, e-newsletters, and texting platforms
Lead UX design, page creation, and promotional calendar
Ensure consistent messaging across internal and external audiences, aligned with L.A. Care’s brand identity
Support Community Resource Centers with localized digital content, outreach tools, and platform enhancements
Collaborate with departments to amplify product education, health initiatives and community programs
Foster authentic relationships with members and partners through digital channels
Utilize analytics tools to regularly monitor performance across digital channels and touchpoints
Conduct regular usability testing to support business needs
Translate insights into actionable improvements to enhance user experience, engagement, and reach
Report on campaign impact, audience behavior, and platform performance
Collaborate with external stakeholders to execute upgrades, campaigns, and platform enhancements
Provide consultation on design, development, and user experience for internal and external stakeholders
Provide leadership and perspective for adoption where appropriate
Represent L.A. Care on internal and external workgroups, coalitions, taskforces and initiatives that support L.A. Care’s program’s goals and objectives
Support crisis communications and public health alerts with timely and accurate digital messaging
Manage staff, including, but not limited to monitoring of day-to-day activities of staff, monitoring of staff performance, mentoring, training, and cross-training of staff, handling of questions or issues, etc. raised by staff, encourage staff to provide recommendations for relevant process and systems enhancements, among others
Oversee digital support for Community Resource Centers to ensure strategic alignment and localized impact
Manage complex projects, engaging and updating key stakeholders, developing timelines, lead others to complete deliverables on time and ensure implementation upon approval
Responsible for reporting, budgeting, and policy implementation
Perform other duties as assigned
Qualification
Required
Bachelor's Degree in Communications or Related Field
At least 5 years of experience in digital communications, web development, or digital strategy
At least 3 years leading staff or supervisory/management experience
Experience leading teams, projects, initiatives, or cross-functional groups
Experience developing and executing digital strategies that support public health, member education, or community outreach—preferably in healthcare, nonprofit, or government settings
Experience managing front-end (UX, content, design) and back-end (development, security, infrastructure) operations
Experience in analytics, SEO, and performance optimization
Experience ensuring projects meet stated objectives and are completed on time and within budget
Strong writing, editing, and digital storytelling skills to craft compelling, audience-focused content across platforms
Expert in content management platforms, analytics software, and industry collaboration tools
Knowledge of HTML
Understanding of accessibility standards, Health Insurance Portability and Accountability Act (HIPAA)-compliant communications, and digital best practices in healthcare settings
Understanding of UX and design best practices
Familiarity with project tracking tools such as Podio or Jira
Ability to thrive in a dynamic environment, adapt to shifting priorities, and lead with resilience and clarity
Deep understanding of healthcare communications, digital strategy and accessibility, and content management platforms to connect with diverse audiences and support L.A. Care's commitment to improving health outcomes across Los Angeles County
Familiarity with meeting multiple compliance requirements and Section 508 accessibility
Ability to manage high-volume workloads and multiple concurrent projects in a fast-paced environment
Strong interpersonal skills for building relationships, fostering teamwork, and creating a positive work environment
Ability to guide and support team members
Excellent ability to set clear goals, develop strategic plans to achieve those goals, and inspire others to work towards a shared vision
Skilled in mediating disputes and resolving conflicts in a fair and constructive manner
Deep understanding of financial principles
Ability and excellent knowledge in developing and managing budgets, forecasting future financial outcomes, and making informed decisions about resource allocation
Ability to make informed decisions
Strong verbal, written communication and presentation skills
Deep understanding of the industry, market dynamics, and organizational operations to identify opportunities and navigate challenges
Strong ability and knowledge to analyze market trends, anticipate future changes, and develop long-term strategies that align with the company's goals
Preferred
Master's Degree
Experience working with Drupal content management system
Knowledge of Adobe Photoshop and other design software
Advanced knowledge of HTML
Benefits
Paid Time Off (PTO)
Tuition Reimbursement
Retirement Plans
Medical, Dental and Vision
Wellness Program
Volunteer Time Off (VTO)
Company
L.A. Care Health Plan
L.A. Care’s mission is to provide access to quality health care for L.A.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Melanie Rainer
Chief Strategy and Transformation Officer
Recent News
2026-01-17
MarketScreener
2025-08-27
Company data provided by crunchbase