The Coca-Cola Company · 1 day ago
Senior Director II, Customer Marketing and Strategic Planning
Atlanta, GA
Full-time
Onsite
Director/Executive
$219K/yr - $247K/yr
10+ years expThe Coca-Cola Company is a leading beverage corporation, and they are seeking a Senior Director II for Customer Marketing and Strategic Planning. This role involves driving marketing and business strategy for one of their largest customers, leading a team to enhance customer relationships and business growth.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Act as the principal marketing executive for the Customer team, guiding the strategic marketing direction, brand presence, and commercial agenda for Coca-Cola across all customer channels
Serve as the senior-most face of Coca-Cola marketing to customers, especially at the C-suite level, cultivating strategic partnerships, influencing joint business planning, and driving marketing negotiations at the highest levels
Provide visionary leadership and subject matter expertise on emerging marketing trends, digital transformation, and next-generation consumer engagement across the system
Provide strategic input to ABP and LRP for the overall customer team
Develop integrated business plans that connect marketing strategy, commercial priorities, and financial objectives, ensuring alignment with both Wendy’s and Coca-Cola’s short- and long-term goals
Facilitate regular business planning reviews and updates with senior leadership, ensuring continuous improvement and accountability
Lead and manage the internal business planning processes for the team, ensuring alignment across all cross functional teams
Drive integration of strategic priorities into actionable business plans
Deeply engage with the customers call points, leveraging marketing acumen, insights, and influencing skills to shape mutually beneficial strategies
Negotiate marketing investment and partnership models at the senior executive level, maximizing Coca-Cola’s presence, efficiency, and ROI in customer marketing initiatives
Contribute as a leader to develop, inspire, and advance a diverse high-performance account team. Foster a culture of innovation, accountability, and continuous learning
Mentor future marketing leaders, ensuring the team remains best-in-class in digital fluency, customer experience, and modern marketing approaches
Lead the creation and execution of forward-thinking marketing programs, incorporating digital, omnichannel, and experiential strategies
Champion the adoption of new technologies, tools, and analytics that drive customer loyalty, brand love, and sales lift
Collaborate cross-functionally within the Coke system—working with area marketing, bottlers, and commercial leaders to ensure alignment, scalability, and excellence in all initiatives
Represent Coca-Cola marketing in industry forums and key customer events, cementing the brand’s thought leadership and strategic intent
Qualification
Required
10+ years of progressive marketing leadership experience, ideally within foodservice, beverage, or related industries
Proven track record of influencing C-suite stakeholders and senior customers
Ability to develop, communicate, and lead business planning processes, integrating strategic marketing initiatives with commercial objectives
Expertise in digital marketing, brand strategy, and customer marketing
Demonstrated success in building, developing, and inspiring high-performing teams
Strong analytical, negotiation, and communication skills
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase