Aledade, Inc. · 17 hours ago
Field Marketing Manager
Miami, FL
Full-time
Onsite
Mid, Senior Level, Lead/Staff
8+ years expAledade is a public benefit corporation focused on empowering independent primary care. The Field Marketing Manager will elevate Aledade’s brand through experiential events and lead the field marketing strategy to enhance market presence and drive the adoption of value-based care.
Health CareMedicalPrimary and Urgent CareWellness
Responsibilities
Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity
Develop Market-Specific Campaigns. Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers
Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs)
Market Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies, acting as a trusted partner and advocate for value-based care in local communities
Analytics, Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system
Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)
2+ years of experience with marketing automation technology, preferably Hubspot
Must carry a valid driver's license and be able to drive within assigned territory
Must be able to travel via plane when needed
Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required
Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Preferred
Experience engaging with executive-level leaders, including physicians and healthcare decision-makers
Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics
Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships
Able to solve complex challenges creatively while managing multiple stakeholders
Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade's mission
Outstanding organizational skills and attention to detail
Experience in organizing and managing executive-level events and community engagements
Demonstrable experience successfully managing Agile projects
Benefits
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
Company
Aledade, Inc.
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.18BKey Investors
Ares Commercial FinanceLightspeed Venture PartnersOMERS Growth Equity
2025-12-01Debt Financing· $500M
2023-06-21Series F· $260M
2022-06-06Series E· $123M
Leadership Team
Farzad Mostashari
Founder & Ceo
Mat Kendall
Co-founder and President
Recent News
2025-12-29
Company data provided by crunchbase