Penguin Random House · 2 days ago
Marketing Manager, Knopf (Hybrid)
New York, NY
Full-time
Hybrid
Mid, Senior Level
$74K/yr - $75K/yr
5+ years expPenguin Random House is a leading adult and children's publishing house, and they are seeking a Marketing Manager to oversee innovative title marketing campaigns. The role involves collaborating across teams, managing marketing strategies, and creating campaigns for a variety of book genres.
AudiobooksBooksE-CommerceEBooksPrintingPublishing
Responsibilities
Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
Manage title-marketing strategies, advertising campaigns, analytics, and budgets to help maximize ROI
Develop social media strategies for titles designed to maximize engagement and connect with a book’s audience
Liaise with Publicity, Editorial, Sales, and Audience Development and their larger teams to implement cohesive campaigns and promotions
Communicate marketing updates to sales, authors, agents, and other stakeholders as needed
Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumer, influencers, and booksellers
Qualification
Required
Minimum of 5 years of experience in title marketing within trade or educational publishing
Proven ability to create strong, integrated campaigns including paid media and social media strategies
Ability to set and meet goals under an established budget
Ability to communicate effectively with colleagues and other key stakeholders
Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a busy working environment
Ability to work cross-functionally across the division and within the company
Results-oriented, motivated, resourceful and able to work independently
Strong understanding of social media platforms, influencer relationships, and best practices
Preferred
Strong background marketing a mix of non-fiction and fiction titles is a plus, but not a requirement for consideration
Knowledge of online marketing tools, design basics, and digital analytics a plus
Benefits
Medical/Prescription drug insurance
Dental
Vision
Health Care/Dependent Care Flexible Spending Account
Health Savings Account
Pre-Tax and Roth 401(k)
Short and Long-Term Disability Insurance
Life/AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off
Company
Penguin Random House
Penguin Random House is a book publishing company that provides audiobooks, eBooks, and printing services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Manuel Sansigre
Deputy Chief Financial Officer and EVP, Head of M&A
Brian Redler
SVP, Chief Information Security Officer
Company data provided by crunchbase