Driven Brands Inc. · 18 hours ago
Performance Coach
Driven Brands Inc. is the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. The Performance Coach will analyze existing practices of automotive shops, provide coaching and mentoring, and guide members to achieve their business goals through ATI's programs.
AutomotiveMarket ResearchMarketing
Responsibilities
Listen, including active listening, to the needs of the shop owners to help them turn their shop into a profitable and efficient business
Communicate for understanding what members wish to improve or correct about their business via phone, zoom and email
Review financial statements, evaluate competitors and analyze business practices
Once research is complete, Coach will develop a new business model or prepare recommendations and present them to the client
Display a professional but assertive and results-oriented, approach with strong mentoring skills and a passion for helping shop owners to become successful business owners
It is vital that your background includes management in the automotive aftermarket arena ideally in an independent repair shop, or a MSO group of repair shops
It is also important that you display excellent communication, interpersonal, and persuasion skills, as well as the ability to convince business owners to make major changes and paradigm shifts in their practices especially via phone or videoconferencing
To Consult, Train, Mentor and Coach a client to help them achieve their business goals and dreams
To successfully guide the client through the building blocks that creates the foundation of a profitable business
To meet or exceed all ATI goals
Return on Investment for the client
CSI Scores, maintain customer’s satisfaction in the program
Report Cards/Road Map to monitor and measure performance and progress
Alumni conversation rate
Weekly contact with the Client
Ensure class attendance by the client and staff
Monitor status of where member is in the program at all times and determine how we can best align the member’s needs with their wants
Startup Agreement paperwork, Coach Client agreement, enter clear and understandable weekly notes based on client/coach calls
Provide research and content for articles, classroom and training material, Participation in weekly Coaches meetings, be aware of trends in other service-related industries that we could adapt or apply
Attend Shop Owner’s Dinner Events, annual SuperConference participation and industry related events
Required to attend monthly, quarterly, semi-annual and annual company meetings
Be prepared for and participate in weekly One on Ones with Team Leaders, participate in all Company meetings
Attend ATI classes quarterly
Facilitate an ATI Peer group or Performance group
Participate in other modalities such as Live @ 9, podcasts, owner events, industry presentations and tradeshows
Be responsible for your calendar and manage time efficiently
Qualification
Required
Minimum 10 years overall automotive experience with a strong focus in service writing, shop management, operations management, or previous shop ownership, preferably in the independent, non-dealer, aftermarket arena
Operations management experience (preferably with an aftermarket chain) involving established internal structure and processes
Exceptional coaching and mentoring skills
Solid automotive business understanding
Ability to influence others over the telephone and videoconferencing
Minimum 4 years of teaching, instructing, and mentoring small business owners or employees, with a clear understanding of the challenges facing independent shop owners
Track record of consultative management, people development, and business management prior experience and success working in an organization that provides monthly goals
Computer proficiency, particularly in Word and Excel; Knowledge of SalesForce CRM, a plus
Sales abilities, strongly preferred
Accounting or P&L experience
Marketing and online/social media experience
Writing skills with an interest in writing articles for industry magazines, a plus
Solid understanding of how to recruit and retain high quality employees at all levels of experience
Excellent communication, interpersonal, and persuasion skills, as well as the ability to convince business owners to make major changes and paradigm shifts in their practices
Maintaining an appropriate and professional personal image
Benefits
Health and wellness benefits including paid time off and holiday pay
Get early access to 50% of your earned wages at any time through our myFlexPay program.
Company
Driven Brands Inc.
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
Funding
Current Stage
Public CompanyTotal Funding
$1.14B2025-10-21Post Ipo Debt· $500M
2024-07-29Post Ipo Debt· $275M
2022-10-05Post Ipo Debt· $365M
Leadership Team
Recent News
2025-12-22
Company data provided by crunchbase