Prestige Senior Living · 12 hours ago
Director of Marketing and Sales
Vancouver, WA
Full-time
Hybrid
Director/Executive
7+ years expPrestige Senior Living is seeking a Director of Marketing and Sales to direct the overall vision and strategy for the company's marketing, sales, and product development functions. The role involves managing marketing strategies, overseeing product development, and leading the sales team to achieve growth and performance goals.
Health Care
Responsibilities
Manages the company’s general marketing, recruitment marketing and product development functions, including strategy development and implementation, performance analysis and reporting, public relations, internal and external communications, design, and branding
Creates, implements, and manages marketing and sales strategies, goals, initiatives, and campaigns to achieve comprehensive results and census growth
Regularly track, analyze, and report on current sales initiatives, overall performance, census metrics, and opportunities for growth
Develops and enhances the recognition of the Prestige brand and services by managing consistent messaging and brand integrity, positioning Prestige in the market, and driving product development
Oversees product development and execution of strategy. Partners with Product Marketing Manager to manage product lifecycle and overall performance
Conducts competitive market analysis and makes recommendations based on internal and external data and industry best practices. Identifies opportunities for marketing and sales differentiators and implements innovative solutions to highlight those differentiators and target specific markets
Leads the marketing and product teams and internal stakeholders to plan, create, and launch creative campaigns that drive lead generation and census growth. Measures campaigns’ effectiveness and makes modifications as necessary to increase campaign success
Leads the sales team to develop and execute strategic plans to reach and maintain sales and census goals
Develops and implements comprehensive sales training programs and initiatives to equip the sales team with the necessary skills, knowledge, and tools for success. Fosters a dynamic sales culture within the organization by promoting collaboration, accountability, and continuous learning, ultimately driving comprehensive sales results and achieving census goals
Partners with Vice President of Operations and operations teams to align marketing, product, and sales efforts with business needs to achieve comprehensive results
Manages media relationships to promote Prestige brand, mission, and product offerings
Analyzes, interprets, forecasts, and reports on marketing, product and sales metrics to executive and senior leadership and key stakeholders
Collects and reports on key marketing and sales data and findings. Ensures accurate data and analytics of initiatives and uses data and analytics to provide recommendations for future optimization and growth
Designs, implements, and reviews marketing budgets. Prioritizes marketing projects and allocates resources accordingly
Provides supervision and leadership to marketing, sales, and product teams, including the recruitment marketing team members, by managing projects and workflow and ensuring key deliverables are met within specified timeframes. Responsible for selection, training, coaching, performance management, and annual reviews for assigned team members
Maintains professional knowledge of industry trends and best practices through continuing professional education, maintaining professional networks, and participating in professional organizations
Performs other duties as assigned
Qualification
Required
Minimum of 7 years progressive marketing, sales, and/or product manager experience, with at least 3 years in a management role preferred
Experience in skilled nursing or senior living environment strongly preferred
Strong strategic planning, project and product management, and leadership skills required
Ability to problem-solve and make sound decisions based on data and comprehensive market analysis
Demonstrates strong interpersonal and communication skills
Bachelor's degree in marketing or a related field or equivalent knowledge and skills obtained through a combination of education, training, and experience
Ability to communicate effectively, in English, both verbally and in writing, with personnel at all levels of the organization, residents and their families, and members of the community
Ability to maintain, understand, and review all reports and records
Ability to maintain basic financial records of expenditures of the department/center/community
Ability to understand budgets
Ability to accurately evaluate, troubleshoot, and problem-solve to meet the needs of the team
Develop training for team member needs and evaluate results
Preferred
At least 3 years in a management role preferred
Experience in skilled nursing or senior living environment strongly preferred
Product Management certification and/or Master's degree preferred
Company
Prestige Senior Living
We are a Washington-based provider of senior living and skilled nursing care with over 70 locations in 8 Western states.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Harold Delamarter
Founding Partner/CEO
Recent News
Company data provided by crunchbase