The Coca-Cola Company · 16 hours ago
Director, Customer Marketing
Atlanta, GA
Full-time
Onsite
Lead/Staff, Director/Executive
$169K/yr - $200K/yr
5+ years expThe Coca-Cola Company is seeking a Director of Customer Marketing for Wendy's to develop and execute beverage driving programs that align with brand strategies. The role involves building relationships across various teams and leading marketing initiatives to enhance beverage offerings and drive growth.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Develop custom beverage program plans by identifying business objectives, defining marketing solutions, and building measurement criteria to track performance and measure success
Lead Wendy’s Freestyle marketing programming, collaborating with customer marketing team and our internal stakeholders across Freestyle and Brand teams
Leverage consumer, category, and competitive insights to inform beverage strategy, marketing programs, and merchandising that drive growth and differentiation
Deliver digital insights and strategic thinking for the development and execution of Wendy’s digital programs, including digital ordering platforms
Identify, evaluate, and manage beverage innovation opportunities, partnering cross‑functionally to bring new concepts to market that drive consumer relevance and growth
Build strong relationships with key Marketing decision makers across Wendy’s organization and with key influencers within their organizations
Collaborate on customer’s annual beverage marketing calendar development
Influence Wendy’s beverage merchandising strategy and execution
Work with Wendy’s Local Marketing team and DMMs to develop programs and merchandising that can be leveraged to drive beverages with Franchisees
Manage the Strategic Marketing Funds budget with customer team and Wendy’s
Manage relationships with external partners such as creative marketing agencies
Support internal and customer-facing business planning routines and processes
Qualification
Required
Bachelor's degree in Marketing/Business or equivalent education
5+ years in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience
Foodservice Customer Marketing or Retail / Shopper Marketing Customer Management: successful experience working with large, strategic, and complex customers
Experience building unique marketing programs leveraging Coca-Cola assets and partnerships (e.g. NCAA, Fall Football)
Thought Generation: Leverage new ways of thinking when building marketing programs (e.g., digital marketing including mobile ordering and RDIs, innovative approaches to crew engagement, social media, experiential/event marketing)
Build/Leverage Relationships Within/Out: Build and leverage relationships within Wendy's and Coca-Cola to reach implementation of the jointly developed plan
Gather, assess and interpret feedback: Keep a pulse on key stakeholders within Wendy's and our internal customer Sales team to gather and interpret feedback to leverage in improving future marketing programs
Influence Customer to Act: Influence Wendy's to act upon our recommendations by building a trusted, indispensable relationship
Exceptional project management skills
Outstanding communication skills (presentation, written, verbal, follow up, etc.)
Creative problem-solving skills will also be crucial – we FIND A WAY to get stuff done!
Preferred
MBA preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase