E*TRADE from Morgan Stanley · 4 hours ago
Director, Social Media Strategist
New York, New York, United States of America
Full-time
Onsite
Mid, Senior Level
$104K/yr - $152K/yr
6+ years expMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. They are seeking a highly skilled Social Media Strategist to shape and execute social media strategies that amplify the firm's brand and engage key stakeholders across digital platforms.
BankingFinanceFinancial Services
Responsibilities
Execute the firm's social media strategy across corporate channels to support brand, thought leadership, and business priorities
Translate business objectives into best-in-class social content that resonates with audiences and grows communities
Serve as a content creator and produce engaging social media assets that promote thought leadership, firm initiatives, and market commentary
Collaborate with internal stakeholders, creative teams, and business partners to produce high-quality copy, graphics, and video
Oversee the corporate LinkedIn, X, and Meta accounts, including channel strategy, publishing and community engagement
Partner with Legal, Compliance, and Risk teams to ensure all content meets regulatory requirements
Ensure consistency of voice, brand standards, and regulatory compliance across all posts
Provide counsel on best practices, platform use, and engagement strategies
Stay ahead of industry, competitor, and platform trends to continuously optimize performance
Qualification
Required
Bachelor's Degree required with 6+ years of relevant experience in social media marketing; financial services or regulated industry experience preferred
Proven success developing and managing corporate social media programs
Deep experience with content creation and creative platforms, including Canva
Experience using social media management and analytics tools (e.g., Sprinklr, Netbase Quid, Proofpoint Patrol)
Demonstrated success in launching new social media channels and cultivating highly engaged communities
Superior writing and storytelling skills with the ability to adapt tone for different audiences and platforms
Seasoned project manager, able to collaborate cross-functionally to keep projects on track and aligned with social media objectives
Strong interpersonal and executive presence skills
Self-motivated and able to exercise independent judgment and decision making to bring solutions and deliver exceptional results
Ability to balance creativity with discipline in a fast-paced, highly matrixed environment
Interest in AI and exploring new use cases for marketing and social media
Benefits
Commission earnings
Incentive compensation
Discretionary bonuses
Other short and long-term incentive packages
Other Morgan Stanley sponsored benefit programs
Company
E*TRADE from Morgan Stanley
E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-02-20Acquired
1996-08-16IPO
Leadership Team
Julia Miller
Executive Director, Creative Services
Recent News
2025-11-07
2025-10-14
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