Carmel Realty Company · 14 hours ago
Digital Marketing Specialist
Carmel, CA
Full-time
Onsite
Entry, Mid Level
2+ years expCarmel Realty Company is seeking a creative and results-driven Digital Marketing & Social Media Specialist to support their luxury brand presence across all digital platforms. This role is responsible for managing and executing digital marketing initiatives to strengthen brand presence and elevate their luxury brand while supporting agents and listings.
Real Estate
Responsibilities
Plan and execute all digital marketing, including email, social media and display advertising campaigns
Manage website content updates and optimize for SEO
Lead paid media activity across Google Ads, Meta, LinkedIn, etc
Plan and manage content across all social media platforms, ensuring consistency with Carmel Realty Company’s brand voice and visual standards
Collaborate with the design team, schedule, and publish high-impact social media content (LinkedIn, Instagram, Facebook, YouTube) showcasing luxury real estate listings and relevant local content
Track key metrics (social engagement, lead generation, website traffic) and deliver monthly performance reports
Support campaign development and execution through team collaboration and ideation
Research and implement new marketing trends, identify and test new digital channels and tools
Maintain unified brand voice and messaging across all digital platforms
Qualification
Required
Proven 2-3 years experience in digital marketing with a strong understanding of SEO best practices, social media marketing strategies, and multichannel marketing approaches
Demonstrated ability in managing campaigns across various platforms including Google Ads (formerly AdWords) and Facebook Advertising
Experience utilizing marketing automation tools such as HubSpot or Mailchimp for email campaigns and lead nurturing processes
Strong analytical skills with proficiency in Google Analytics or similar tools to interpret data trends and optimize campaign performance
Excellent research skills coupled with copywriting expertise to craft compelling messaging tailored to target audiences
Knowledge of HTML coding basics to customize web content is a plus
Experience crafting custom email campaigns and knowledge of best practices in email marketing
Company
Carmel Realty Company
About Carmel Realty: Established in 1913, Carmel Realty Company is the oldest real estate firm on the Monterey Peninsula.
Founded in 1913Carmel By The Sea, California, USA
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dan Lynch
President and CEO
Company data provided by crunchbase