Cella · 13 hours ago
Growth Digital Transformation Manager (Hybrid)
Cella is seeking a Growth Digital Transformation Manager for a 13-month assignment to enhance cross-channel data strategies that improve the consumer journey. The role involves overseeing consumer experience, executing data strategies, and aligning regional efforts with global initiatives to optimize consumer engagement and ensure digital transformation goals are met.
Content MarketingDigital MarketingInformation Technology
Responsibilities
End-to-End Consumer Experience Oversight: Oversee and optimize consumer journey connectivity, identifying friction points, and ensuring seamless experiences across CRM, media, .COM, affiliate, D2C, and Customer Care touchpoints
E2E Data Strategy Execution: Collaborate with agencies and digital channel owners to align and execute data connectivity and acquisition tactics within CRM, digital, and engagement initiatives, ensuring an end-to-end (E2E) strategy is in place
Regional Champion for Global Initiatives: Serve as the North American representative in global discussions, aligning regional strategies with global Growth, Digital, and Platforms (GDP) goals including through key project to launch global GDP platforms and journeys in the Canadian market and enhancements to web tools in the US
Data-Driven Insights & Reporting: Contribute to the development of 1st-party data reporting frameworks, ensuring insights support engagement, performance optimization, and strategic decision-making in collaboration with key stakeholders
Qualification
Required
5+ years of digital marketing experience, preferably in CPG and/or agency environments
Demonstrates expertise in digital and data tools, with a strong proficiency in leveraging and navigating digital technologies to drive results
Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred
Proficiency in web content management systems, web analytics, tracking methodologies
Experience with Salesforce Marketing Cloud a plus
Proven ability to develop and communicate a vision and collaborate cross-functionally to deliver results
Solid project management skills, with the ability to manage multiple competing priorities simultaneously
Creative problem-solver with the ability to influence cross-functional teams
Self-motivated, energetic, and adaptable
Strong team player, willing to support when needed and lead when appropriate
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
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