Coordinated Care Alliance NY · 4 days ago
Marketing Manager
East Syracuse, NY 13057
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $72K/yr
5+ years expCoordinated Care Alliance NY is seeking a Digital Marketing Manager to enhance their digital presence and engagement through strategic marketing campaigns. The DMM will oversee digital communications, manage content creation, and collaborate with various departments to ensure effective marketing initiatives are executed.
Government Administration
Responsibilities
Oversees cross department marketing functions, including coordinating, planning, and reporting of marketing requests
Assists in planning and overseeing execution of complimentary marketing campaigns for CCANY
Oversees follow through and execution of vendor communications
Interfaces with department point persons (HR, Outreach, Provider, others) to fulfill ongoing marketing initiatives
Coordinates creation of all visual content for website, email marketing, social media, and department requests. Participates in content creation as needed
Works collaboratively with the Marketing Communications team to generate ideas and strategies, capture member stories, and execute consistent communication for various audiences
Manages execution of ongoing projects for internal and external marketing
Manages development and maintenance of website content, with focus on design and visuals
Utilizes and maintains WordPress or similar CMS platforms for website updates and enhancements
Manages digital marketing analytics to measure performance and collect audience insights
Manages internal editorial calendar, including content for web, email marketing, and social media
Executes email marketing campaigns using MailChimp or comparable tools, ensuring proper segmentation and analytics tracking
Manages and creates video content for internal and external audiences
Manages vendor orders and communications, fulfilling department requests for marketing materials
Oversees development and organization of visual assets, including photos and videos
Assists in supporting consistent organizational brand across communications channels
Serves as a company representative as assigned
Maintains confidentiality
Performs other duties, as assigned
Participate in various projects as assigned
Qualification
Required
A Bachelor's degree in the field of Marketing, Communications, business, or related field is required
5 years of professional experience in a creative marketing and communications role is required
High level graphic design skills, including experience with Adobe Creative Suite
Experience managing websites using WordPress or similar CMS platforms and executing email marketing campaigns through MailChimp or equivalent tools
Experience managing multiple projects across internal and external stakeholder groups
Ability to execute and lead projects to completion, to effectively collaborate with others, to identify problems and assist in implementing solutions
Demonstrated ability to organize and prioritize, as necessary
Excellent problem-solving skills
Ability to work in cross-disciplinary environments to convey ideas and concepts
Must possess the ability to exercise critical thinking and collaborate with team members to ensure appropriate resolutions are met
Must possess strong customer service skills
Absolute sense of integrity and personal commitment to serving people with I/DD and their families
Ability to work autonomously
Demonstrate professionalism, respect, and ability to work in a team environment
Must possess a valid Driver's License from New York, or a contiguous state (i.e., Connecticut, New Jersey, Pennsylvania, and Vermont) OR Must have the ability to take ample public transportation to attend meetings in person in the community and in the office as needed
Preferred
Certifications in digital marketing and/or analytics, desired
Experience in the I/DD or related healthcare type industry desired
Company
Coordinated Care Alliance NY
Coordinated Care Alliance NY, or CCANY, was formed as a collaboration between ACANY and LIFEPlan CCO to improve quality and efficiency in administrative and support services for both Care Coordination Organizations.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase