Dollar General · 2 days ago
OMNICHANNEL MARKETING MANAGER
Goodlettsville, TN
Full-time
Onsite
Senior Level
5+ years expDollar General is a company that values the unique strengths and perspectives of its employees. The Omnichannel Marketing Manager will lead initiatives to accelerate the adoption of Dollar General’s myDG ecosystem, scale the Delivery program, and grow the subscription offering, utilizing data-driven insights to optimize marketing strategies across various channels.
Retail
Responsibilities
Drive myDG Account Creation and Ecosystem Adoption
Develop and execute omnichannel marketing strategies (paid and owned) to increase myDG account creation and foster digitally engaged customers. Work with media and creative agencies to market myDG programs for digital acquisition and retention of loyalty program members
Build out calendars, process, workflows for the program across all channels. Partner with CRM team to develop personalized content and messaging based on customer strategy and journeys
Own weekly reporting in partnership with data science teams to measure and track key performance indicators (KPIs)
Collaborate with digital product, operations, and analytics teams to support Delivery program growth
Monitor performance metrics, identify optimization opportunities, and implement strategies to improve customer experience and profitability
Lead go-to-market planning and execution for Dollar General’s subscription program. Work cross-functionally with product, media teams, agency partners, legal, finance, and operations to ensure seamless rollout. Develop acquisition and retention strategies, actively monitor KPIs, and recommend enhancements to drive sustained growth
Partner with partnership marketing to design and implement a strategic roadmap identifying high-value partnerships across multiple verticals, driving incremental member value and program differentiation
Assist with creation of initial partner facing presentations as well as partnering with legal in routing partnership agreements for review and execution. Integrate partner offerings into the subscription platform, ensuring an optimal customer experience
Cultivate and sustain long-term partnerships to drive continuous program growth and align with Dollar General’s goals
Partner with internal teams and external agencies to integrate subscription and loyalty initiatives into broader marketing efforts
Identify and cultivate strategic partnerships that enhance program value and differentiation
Qualification
Required
Knowledgeable in subscription, loyalty, or membership programs from launch through sustainment
Exceptional communication and stakeholder management skills
Data-driven mindset with ability to interpret KPIs and implement optimizations
Strong project management skills; ability to manage multiple priorities in a fast-paced environment
Bachelor's degree in marketing, business, or related field required
Experience leading cross-functional teams and managing complex initiatives
5+ years of experience managing large-scale marketing initiatives, ideally in retail or digital commerce
Strong performance-based marketing background with experience in campaign strategy and digital media
Preferred
Retail experience preferred
Company
Dollar General
Dollar General has been Serving Others for approximately 85 years.
10001+ employees
H1B Sponsorship
Dollar General has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (29)
2023 (47)
2022 (20)
2021 (5)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Jeff Owen
Chief Executive Officer
Todd Vasos
Chief Executive Officer
Recent News
bloomberglaw.com
2024-11-21
2024-05-04
Business Journals
2024-05-01
Company data provided by crunchbase