SoFi · 5 hours ago
Senior Marketing Data Scientist
Greenville, DE
Full-time
Onsite
Senior Level
$128K/yr - $240K/yr
5+ years expSoFi is a next-generation financial services company and national bank focused on transforming personal finance. They are seeking a Senior Data Scientist to join the Marketing Data Science team, responsible for enabling data-driven decisions and managing Direct Mail campaigns to drive revenue and new account acquisition.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Manage the end-to-end Direct Mail (DM) campaigns, including pre-screened (PS) and invitation-to-apply (ITA) across products. This encompasses identifying the underwriting, marketing and suppression rules, clearly defining the data source and logic, executing the code, validating the result and file ingestion, managing the approval process and tracking the campaign performance
Ensure a clear understanding of campaign schedules and deliverables. Diligently manage the status of each step, noting any dependencies, delays, or challenges. Escalate issues to business partners or upper management as necessary and propose actions for resolution
Serve as the primary liaison between the onshore and offshore teams. This includes communicating onshore needs to the offshore team and collaborating on campaign execution, validation, performance readouts and analysis
Partner with channel owners and marketing managers to develop strategies for optimizing and expanding target audiences, improving conversion rates, and maximizing return on investment (ROI)
Support ad-hoc campaign execution or analytics requests outside of the BAU schedule, demonstrating flexibility to accommodate business needs, focusing on solutioning, and finding ways to optimize efficiency and cost
Work with Bureau and 3rd party partners to explore new data, models or ideas to drive business growth besides campaign execution
Proactively measure and analyze the effectiveness and ROI of marketing campaigns and strategies, providing data-driven recommendations and driving informed actions
Translate complex business objectives into actionable, data-driven tactics and campaigns that deliver immediate results and build a strong foundation for sustained growth
Convert complex data into clear, compelling narratives and concise presentations to inform and guide senior management decision-making
Qualification
Required
Bachelor's degree in Computer Science, Math, Physics, Engineering, or a quantitative field required
5+ years of relevant marketing experience in the financial services industry, with a focus on pre-screened/pre-approved campaigns
Proficiency in SQL, Python, and Tableau
Experience building data pipelines with Airflow, preferably in Snowflake
Demonstrated experience with experimentation and hypothesis testing
High intellectual curiosity and a quick learner of new technical skills
Ability to initiate and drive projects independently to completion, and ability to clearly communicate technical information to diverse audiences
Strong relationship-building and collaborative skills
Ability to thrive in a dynamic, cross-functional environment with keen attention to detail
Preferred
Master's degree preferred
Knowledge of statistical modeling or machine learning is a plus
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase