Natural Factors · 19 hours ago
Digital Marketing Strategist
Monroe, WA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
7+ years expNatural Factors is a leading manufacturer of nutritional supplements dedicated to enhancing the wellbeing of its customers. They are seeking a Digital Marketing Strategist to lead the strategy and optimization of their cross-channel digital marketing efforts, focusing on driving sales and brand visibility.
Health CareManufacturingNutritionWellness
Responsibilities
Build and execute full-funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
Identify key market trends, new opportunities, potential challenges and solutions to drive business
Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
Ensure DSHEA-complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
Lead strategies to leverage AI tools and build brand visibility in LLMs
You will work a set schedule of Monday to Friday 8:00am – 4:30pm
Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA
Qualification
Required
Bachelor's degree in: Marketing, Communications or similar
Minimum 7 years of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required
AI experience with leveraging tools and brand building in LLMs is highly desirable
Benefits
Outstanding medical, dental, vision plans
Health and dependent FSA
Employer-paid life and long-term disability insurance
401(k) with company match
Financial planning and education sessions
Discount on company products
Safety footwear allowance
Shift differentials for afternoon and night shift positions
On demand pay
Wellness days – 10 days per year to use for personal days, mental health days, or sick days
Vacation days – 15 days per year
10 paid holidays per year
Employee Assistance Program (EAP)
Employee appreciation events and lunches
Company
Natural Factors
Natural Factors is manufacturer of vitamins and health food supplements.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jessie Hogue
Talent Business Partner
Recent News
2025-10-21
Company data provided by crunchbase