Pfizer · 2 days ago
Director, Go-To-Market & Campaigns, PfizerForAll
New York, NY
Full-time
Hybrid
Director/Executive
$177K/yr - $283K/yr
8+ years expPfizerForAll is Pfizer’s consumer-facing digital platform aimed at enhancing patient access to medicines and health resources. The Director, GTM & Campaigns will lead go-to-market strategies and promotional plans, ensuring the delivery of Pfizer branded experiences and achieving key performance indicators across various marketing channels.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
No H1B
Responsibilities
Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience
Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns
Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices
In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
Define and execute creative communications and integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan
Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem
Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI
Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties
Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, ensuring excellence in creative, production, and operational delivery
Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights
Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
Qualification
Required
Bachelor's degree required; advanced degree (MBA, Master's) preferred
8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization
Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment
Strong financial stewardship skills, including budget ownership and resource allocation
Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams
Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact
Fluency in paid, owned, earned and shared strategies and journey based planning
Excellent oral and written communication skills; executive presence and stakeholder management capabilities
Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimization, KPI tracking, dashboard management
Experience leading integrated marketing strategies across omnichannel ecosystems
Ability to scan external markets for trends and innovation, applying insights to Pfizer's strategies
Understanding of global regulatory and compliance frameworks relevant to marketing and product launches
Track record of driving operational excellence and change management in large-scale initiatives
Demonstrated agility and adaptability in dynamic business environments
Passion for innovation and improving patient outcomes through strategic marketing
Proficiency in Microsoft applications and familiarity with marketing technology platforms
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Preferred
Industry experience in pharma, healthcare/digital health, or CPG preferred
Benefits
Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
Eligibility to participate in our share based long term incentive program
401(k) plan with Pfizer Matching Contributions
An additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Relocation assistance may be available based on business needs and/or eligibility.
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-01-25
Pharma Letter
2026-01-25
Company data provided by crunchbase